How Evergreen Can Save Small Towns and Stop The Brain Drain
In my book, Evergreen, coming out in January 2015, I talk about organizations and their pervasive addiction to the new customer. They're addicted to sex and forgetting to love. The
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Customer-Focused or Narrow-Minded Focus?
Here's a short story explaining what's wrong with too much focus on getting new customers and not enough on keeping your existing customers...
VIDEO: How To Manage Customer Expectations
Did you know that marketing that's TOO good and that works TOO well can actually be costing you customers and your ability to keep them?
There's a classic video game called Lemmings