Beware of the Hungry Hippos
In the classic Hasbro board game Hungry Hippos, each players whacks a lever which causes his/her Hippo to try and eat the most marbles.
Every business is full of Hungry
Category
Loyalty
Six lessons from a small, family-owned restaurant
Here's a guest column I published with The Globe and Mail today. You can find it HERE
Grande Adventures in Latte Loyalty
A Starbucks executive recently made headlines when he explained rather openly how the Starbucks loyalty program was working.
Joe LaCugna, director of analytics and business intelligence at Starbucks, shared information that
Hearing Static
It’s all about the connection. Loyalty is the result of the relationship between customer and company.
Customers buy because of both emotional and intellectual needs. Your company has something they want