Polar Bears Don’t Hibernate
Animals don't hibernate because it's cold. They hibernate because the cost of obtaining food outweighs the gain. It's just easier to sleep it off.
Winter is not just hard for bears,
Category
Customer Loyalty
You’re Not Impressing Anyone (or Are You?)
Each week I end up talking a lot of different business owners across various industries.
When I ask them what makes their business unique, they almost always say something like "we
Why I Hate Customer Loyalty
You know, this is probably going to sound weird...
But even though it's in the subtitle of my book, I really don't like the term "customer loyalty."
It implies that it's up