Pie in the Sky
It's surprising how many businesses are still missing the boat when it comes to the "new" internet and using social media as a marketing tool.
I'm going to break it down
Category
Marketing
Ghost Stories
Who doesn't love a campfire? NOTHING beats a perfectly roasted marshmallow.
Of course, there's one thing that can make or break a great campfire.
The ghost story.
I grew up going to camp
Are we on the same page?
When someone asks if you're on the same page as they are, you might very well think you are. But, it's important to remember that my page is different from
Kick me when I’m not expecting it…
Every small business knows the importance branding.
Repetition, repetition, repetition. The message needs to remain the same. Keep your brand in tact.
Some businesses go insane when it comes to branding.
The only
Hairy Nipples
Warning: I make no guarantees in regards to your gag reflexes after you scroll down.
This morning, I stumbled over to our local classifieds website and saw a sponsored (paid) advertisement
The 10:30am Hot Dog
Last summer, my wife and I took our first trip to Chicago.
As I started doing my research, and carefully mapping out all the places I wanted to check out, there
The Problem with More Followers.
Let's talk about social media a bit more today.
The Problem:
Many businesses, who are jumping on the Twitter and Facebook bandwagon, are gauging success based on having a large number of followers.
More is better is
We’re all Goldfish
Back in March, I was lucky to hear Sally Hogshead speak at the Art of Marketing conference in Toronto.
A comment Sally made really stuck with me. Sally mentioned that our
Business or Real?
A sales rep stops by your office and you instantly know that well, he's a sales rep.
The phone rings and, within first 10 seconds, you know it's a business call.