New Value Offerings for 2013
I've got a few new value offerings to share for 2013.
Creating The Triple Win™ - Specialized Consulting for Your Organization's Sales & Marketing Team
Option 1 - The Marketing Master Institute:
Category
Marketing
5 Discussion Topics For Your Marketing Team
This is a reprint of my article shared on FastCompany.com a few days ago - It's also an expanded version of this post HERE, so I wanted to share the expanded
Ten Strategies for Rapid Small Business Growth
My latest post with The Globe and Mail's 'Report on Business' Section.
Click HERE.
Only 140 Characters? – It’s not “just a Tweet.”
Twitter isn't just a place where you go to share a 140 characters of random Gobblygook
Look at every 'Tweet' as an opportunity. It's an opportunity to spread your expertise and
Houston, We’ve Got a Problem
If you only ever hear your marketing team talking about the "getting of customers" and not the "keeping of customers," then I'm afraid you've got a problem.
Most organizations and companies
Don’t Forget Your Crowbar
I'm not a big fan of networking. But when I go to a networking event, or any event for that matter, I bring a crowbar.
The crowbar is for leverage.
Two weeks
Showing Up
Last week I traveled to New York City to take part in a very exclusive and ultra elite mastermind on the 29th floor of the new 7 World Trade Center.
Our
The Bucket
The difference between customer satisfaction and customer retention is that a customer can be happy, they can be loyal, they can sing the praises of your amazing customer service and then, for any
Marketing a Town – (hint: If everybody else is doing it, don’t.)
Last night I sat in a meeting that seemed to drag on for hours. We discussed endlessly, with great confusion, what exactly is marketing, and how exactly should we be
The Big Bad Wolf
There's a common scenario played out over and over again in effective marketing and advertising campaigns, and it's a neat little trick to have in your marketing arsenal.
The trick is