The Last Thing You Want is To Be is a “Best Kept Secret”
Nobody wants to be best-kept secret. Your referral process is AS important as your sales process.
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The Best Business Podcasts of 2021
There are hundreds (maybe thousands) of business podcasts out there. Podcasts are great because they allow you to listen on your terms. Some of us learn visually like watching videos, while others like reading, whether it’s books, eBooks, blog posts, etc. For me, I love throwing a podcast on in my headphones and listening while…
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A Simple Sales/Service Exercise – Part Two!
Last week I issued a really simple challenge. I'm so glad many of you tried it. Many readers learned of simple things that were costing them money. For example, one CEO filled out his company's lead form on their website. He made up a name and used a spoof email. He waited. And waited ……
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The Best B2B Sales Training Investment You Can Make in 2021
The Best B2B Sales Training Investment You Can Make So you’ve landed here because you’re thinking about investing in B2B Sales Training. Before you leave, make sure you read this entire page as it may just save you a bundle of time, energy, and money. Some of the most common questions that often comes up…
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A 10-Minute Sales Exercise – Just Do It!
Here's a simple 10-minute exercise for you to complete this week. It's not fancy. It's not hard, but it's important. Last year, prior to the pandemic I was with the president of a large manufacturing firm. They were busy, but "business could always be better" was his motto. He was constantly looking for ways to…
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How to Increase Your Competitive Advantage And Win More Business (during a pandemic!)
Not everybody has a gazillion dollars. Not every business has the resources of a company like Amazon. This past week the Wall Street Journal reported that the new refund policy of 2021 is "keep it." Companies like Amazon (and many others) are increasingly telling their customers to "keep the product, don't bother returning it…" "Oh, And here's…
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Who Do Your Customers Think You Are?
Episode 51 of the Evergreen Show is available now. Noah and Shawn dive deep into the commonly misused "customer interview" technique. When it's done well, it can provide massive amounts of insight for you, but too often it's ignored or done poorly. Noah and Shawn give some suggestions for how to do it right. Subscribe…
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Thriving in a Post-Pandemic World
After a two-year hiatus, The Evergreen Show returns! Noah & Shawn briefly share why they break, what they’ve been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.
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Four Key Areas of Focus for Early 2021
Here we are. Launching headfirst into 2021. The pandemic drones on. Areas are facing additional lockdown measures. And yet we must go on. Many of the leaders I'm talking to are telling me it's hard to know exactly where to focus with a lot of unknowns in the air. I keep telling them there are…
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The Big Important Lesson I Learned When I Was 8-Years-Old
I started my first business when I was 8-years-old. Little did I know I was tapping into one of the most valuable lessons in business. If I were to ask you, what’s the single most valuable competitive advantage a company can have, what would you say? Some would answer by saying money, or proprietary technology,…
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