The Problem with Being Chosen
We can replace almost every asset in your business.
Almost.
But there’s one thing we can’t replace too easily - the customer.
I delivered a keynote last week to almost 250 non-profit association
Category
Tuesday Tidbit
Your Business Is Not Different – What Taylor Swift Taught Me About The Future Of Business
If someone told me that the singer Taylor Swift wrote a fascinating article worth reading, I probably would have rather read the back of my daughter's Fruit Loops...
But that same
The “What We Do” Mistake
In my upcoming book, Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving - I introduce the Three Cs of Evergreen companies.
I talked about the Principle of Character in a
What to Do When Business Dries Up
The US will be energy independent within ten years.
Technological advances in oil and gas recovery through processes like hydraulic fracking or fracturing has allowed the US dramatically to increase its
How To Repel Your Customers Without Even Trying
Today's Tidbit is short and sweet - but powerful.
I got a letter recently from a large company. As I pulled it from my mailbox, I was somewhat intrigued. Everything about
Catch & Release
Last weekend I competed in a Fly Fishing tournament.
Before you picture me perched high on a rock over some pristine river, casting my line like Brad Pitt in A River
The Real Truth about Low-Hanging Fruit
For a romantic weekend a few years ago, before we had our two daughters, I took my wife to a fancy Bed & Breakfast in a small picturesque town in
Who Do You Think You Are?! Character, Your Company, And Being Heard In A Crowded Marketplace
In my upcoming book (coming out sometimes in the next millennium according to the traditional publishing world), I introduce a group of concepts I call the Three Cs of Evergreen
The One-Night Stand
In the marketing world...
[tweetable alt="Retention is boring and optimization is sexy, but at what cost?"]Customer retention is boring, and optimization
(especially around acquiring new customers) is sexy.[/tweetable]
It feels great, and you
Do You Ever Hear This In Your Company?
One of the statements I often say to my clients is this:
[tweetable alt="Are your sales and marketing teams only doing half of their jobs?"]“If you only ever hear your sales