The Sales & Marketing 3-Day Rule
Are you making the right investments in your sales & marketing?
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When Saving a Dollar Costs You Twenty
My book, Evergreen, was recently named by Book Authority as the #4 Best Customer Service Book of All Time. I was pretty excited when I heard the news. As I quickly scrolled down the page looking at the other books, I completely missed something at first. Then a friend called to congratulate me on having TWO books on…
DetailsChampions Work Harder After Winning
Last week I was in a major North American city that’s home to two of the premier franchise sports teams on the planet. I was thrilled to be working with both teams. The previous season, both of these teams had an impressive run. One made it all the way and came away with the prize.…
DetailsBack To Basics? No, Ever Further Back!
A colleague of mine was talking to one of the largest Canadian success stories of the last 20 years recently. They’ve had some turbulent times, but are still a significant player. He asked me for some advice as he prepared for his phone call with some high-level executives and I gave him much of the…
DetailsHold ‘Em, Fold ‘Em, or Walk? Here’s How To Know
I was talking to a colleague new to the business world who told me he had been working on a new initiative, it wasn’t working as well as expected, and he was getting ready to throw in the towel. I asked him how long he had been doing it for. He told me a little…
DetailsHow to Create a Showstopping Customer Experience
Last week we took the girls to see Disney’s Frozen on Broadway in New York City. We happened to be sitting in front of a famous Hollywood actor. We got to talking before the show and while we were talking a man came over and said, “Excuse me….I’m sorry to interrupt you both….” I assumed he was there…
DetailsHow Much Are Empty Chairs Costing Your Company?
Last week I attended a trade show with one of my clients in the horticultural industry in Columbus, Ohio. I watched a man, across the floor, sitting at his company’s booth for the day and a half I was there, barely moving, with a sign that just read: Wanted: Sales Manager Yes – that’s an…
DetailsOne Simple Way To Keep Your Business Healthy & Strong
Last Tuesday after publishing the Tuesday Tidbit I got a text message from my mother that my 89-year-old grandfather would be having a pacemaker installed on Thursday. His heart had stopped for 8-9 seconds over the weekend. The next day, Wednesday, I received another text from my mother which simply read: Grandpa passed. I saw the text,…
DetailsThe Right Way To Invest In Marketing
As you may already know, that while a lot of the work I do is project-based, many clients retain me solely on a trusted-advisory basis. These clients get unlimited access to me. They can call me any time to bounce ideas off of me, get my feedback/thoughts on their strategic direction, and generally have an…
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