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07Aug
Hold ‘Em, Fold ‘Em, or Walk? Here’s How To Know
I was talking to a colleague new to the business world who told me he had been working on a new initiative, it wasn’t working…
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30Jul
How to Create a Showstopping Customer Experience
Last week we took the girls to see Disney’s Frozen on Broadway in New York City. We happened to be sitting in front of a famous Hollywood…
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23Jul
How Much Are Empty Chairs Costing Your Company?
Last week I attended a trade show with one of my clients in the horticultural industry in Columbus, Ohio. I watched a man, across the…
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17Jul
One Simple Way To Keep Your Business Healthy & Strong
Last Tuesday after publishing the Tuesday Tidbit I got a text message from my mother that my 89-year-old grandfather would be having a pacemaker installed on Thursday….
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10Jul
The Right Way To Invest In Marketing
As you may already know, that while a lot of the work I do is project-based, many clients retain me solely on a trusted-advisory basis….
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04Jul
Are You Drinking The Wrong Lemonade? – The Evergreen Show – Episode #47
We’re back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right…
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04Jul
Honing Your Single Most Important Competitive Advantage
Last week in Newport, Rhode Island I was reminded of what a healthy and robust economy we’re currently living in. On a quiet Tuesday night,…
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30May
Let Go Of The Anchor – Don’t Sink To The Bottom!
Today at my gym we did the “Murph” workout. Murph is a classic “Hero” workout from the Crossfit world done every year to commemorate a fallen soldier, Michael…
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30May
Big City, Bright Lights, It’s Showtime!
I just arrived in New York City. Tomorrow morning I’ll be speaking to a group of over 800 people from the Broadway/Theater industry. I’ll be…
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30May
You’ve Got the Right Answer to the Wrong Question
This is one of my favorite business stories of all time: “Semiconductor giant Intel was originally a memory chip manufacturer. But by 1985, memory chips…
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