In THIS post I wrote for Fast Company Magazine back in October I described how Groupon has monumentally screwed up, and how it can save itself.
While reading the news this morning I came across THIS news release.
Today Groupon (http://www.groupon.com) (NASDAQ: GRPN) announced a partnership with SCORE (http://www.score.org), a nonprofit association dedicated to encouraging the formation, growth and success of small businesses. As part of the new alliance, Groupon and SCORE have developed a series of online educational resources about customer acquisition, retention and marketing for small businesses.
“Joining forces with SCORE is a great way for Groupon to help small businesses grow and become more successful,” said Sanjay Gupta, VP of Merchant Marketing, Groupon. “Given SCORE’s thousands of daily interactions with local businesses, we’re able to reach and impact a wide cross section of merchants.”
It’s nice to see someone there was listening.