FOR IMMEDIATE RELEASE
Chinese Distribution of Classic Customer Loyalty Book, Evergreen, set for 2018. Beijing Mediatime Books Co., Ltd, through Rightol Media Agency, to translate and distribute Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, by Noah Fleming, to the mainstream business market in mainland China.
Toronto, Ontario – October 20, 2017 – Fleming Consulting & Company announced today the upcoming, re-release of customer loyalty expert Noah Fleming’s first book, Evergreen, this time to the Chinese market. The book’s publisher, AMACOM, American Management Association’s publishing wing, has recently negotiated the Chinese (simplified)-language rights with Beijing Mediatime Books Co, Ltd. Beijing Mediatime, together with Richtol Media Agency, will distribute the book to mainland China, excluding Taiwan, Hong Kong, and Macau, in 2018.
“I think the challenge of retaining customers is a global one, not distinct to any one company, nor any one market. So the translation of my book by Beijing Mediatime will bring sound advice and solutions to the same types of problems Chinese business leaders are facing today,” said Mr. Fleming, Founder and President of Fleming Consulting & Co., a strategic consulting firm based in Toronto, Ontario.
“The four P’s of marketing just don’t work anymore. Business leaders, worldwide, are looking for new solutions to today’s problems,” Fleming continued, “I’m thrilled to hear that it will be translated and then released in China.”
Evergreen is a funny, highly pragmatic and detailed playbook on customer-retention, customer experience, and customer strategy. It compares customer relations to that of personal relationships in a funky and funny, yet poignant manner. The book challenges business leaders to analyze the profitability of their existing customers and potential profitability of new ones.
About the Author Noah Fleming is also a dynamic, keynote speaker and expert blogger. He is the author of The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions, published by Career Press, and co-author of Dealing with Difficult Customers: How to Turn Demanding, Dissatisfied, and Disagreeable Clients Into Your Best Customers also published by Career Press. Look for the November 2017 release of his latest book, Dealing with Difficult Customers: How to Turn Your Demanding, Dissatisfied, and Disagreeable Clients into Your Best Customers.
For more information about Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving, please visit http://bit.ly/evrgrn1. You can also reach Noah directly at 519.259.8037 or by visiting www.noahfleming.com.