Want to increase your company’s revenue today? Here’s a simple way to do it…

Try this: Pick up the phone and call ten inactive customers.

Seriously, just do it. You’ll increase revenues today, and you can thank me tomorrow.

Many companies I work with need a lot of help in this area.

The bad news is that most of them already have systems in place that provide and keep track of data about customers’ purchasing patterns (e.g., recency, frequency, monetary value).

The knowledge is right in front of their noses—certain customers, who used to buy regularly, and are no longer buying—and yet they’re not doing anything about it.

Revenues and profits are just sitting there in the abyss.

The good news is that with a little bit of focus we’re able to generate big returns quickly.

If you want grab it, then you need to make it part of your sales & marketing strategy to call inactive customers on a daily basis.

You might even consider designating one person on your team to perform this task; make it that person’s sole job to contact inactive customers.

If you really want them to be tickled pink, then do it yourself! There’s nothing better than the CEO, President, or Owner making the call.

But here’s the twist…

[tweetable alt=”A twist on customer reactivation…”]

Instead of just trying to squeeze an extra few bucks out of them and close another sale – ask them if they’re okay. Tell them that you’ve missed them. See if there’s anything you can do for them.

Then, shut up and listen.


The key to making this work is simple: Make it personal. Make it meaningful. Do it regularly.

Let me know how you make out.