Stuck in the mud?

It’s easy to get stuck in the mud.

In this case, I’m talking about the inability to make a decision. You’re stuck and you just can’t seem to decide.

I know you’re probably in this position as often as I am.

Most successful people know that decisions need to be made. Those same successful people will often make decisions even though there’s a good chance they’ll be wrong. It’s not very often that all the stars align and decisions come easily. Even the smallest decisions can put us at task.

What kind of sandwich should I order from Subway?

What should the headline on our advertisement say?

Can we really afford to give away free appetizers?

But when we find ourselves stuck, the first and most appropriate course of action is to seek new knowledge and information which may help us decide, or sway us, one way or another. If no new information can be found to help make the best decision, you must to be prepared to make a wrong decision. In fact, you can almost guarantee that, most of the time, you won’t be able to find all the information required to make the 100% best decision.

And then there’s the time thing. Sometimes decisions need to be made quickly, and sometimes we don’t have the time to consult with others or look for evidence to support our gut instincts.

Then again, it was Harvey Cox who said, “Not to decide is to decide.

I think he’s right, but I can’t decide.