In Episode #5 of Noah’s Sticking Points I talk about “The Stick Letter.” This is the ultra-clever marketing weapon introduced by direct response marketers in the 80s to reduce refunds, and ease buyer’s remorse and post-purchase anxiety.

If you’re running a membership site, you should have a stick letter. If you’re shipping a physical product, you should be using a stick letter. In fact, I can’t think of many areas where you couldn’t benefit from making the sale stick.