A friend of mine asked me the other day where he might find an idea to start a business.

I asked him, “What kind of business do you want to start?”

He responded and said that since he was so knowledgeable in his current career, and loved what he was doing, he could see himself starting a competing business.

And then the lizard showed up.

The excuses rolled in. His current employer had been around forever. It would be hard to persuade people to switch to a new startup. There is no way he could compete… Yada Yada Yada.

I suggested that before we allow the lizard to lay a smack down, we spend a little time looking for the cracks.

Is customer service slipping??

Are they ignoring customers?

What could be done better in sales and marketing?

Are they simply surviving in the middle-of-the-road? Can you go to the edge and pass?

Has their guard been dropped?

Maybe the business idea you’ve been looking for is right in front of you.

If you can find the cracks, and fill the gaps, you might just have a winner.