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‘Evergreen’ plugs a vital leak in most businesses’ success – their tendency to pummel money and resources into acquiring new customers, instead of building up game-changing repeat business at a fraction of the cost, says author Noah Fleming.
Kingsville, ON (PRWEB) December 20, 2014
Millions of businesses pursue their natural instinct to chase after as many new customers as possible, but one Canadian marketing thought leader has a very different message. In fact, Noah Fleming preaches the proverb that less is more; instead urging businesses to create deeper relationships with their existing base and unleash the profitable power of true customer retention.
Fleming’s new book, ‘Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving,’ guides organizations of any kind through growing their business steadily and strategically, to the point where any acquired customer can stick around indefinitely.
The book has become a rapid success, claiming Amazon’s #1 spot in the ‘Sales’ and ‘Marketing & Customer Service’ categories on the first day of sales.
Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?
Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base—the path to stable growth, season after season. The book’s entertaining stories and action steps reveal how anyone can:
- Cultivate the 3 C’s of evergreen companies: Character, community, and content
- Build loyalty programs that turn satisfied customers into enthusiastic advocates
- Nurture profitable customers while pruning those who sap time and money
- Inject authenticity into social media communications
- Invert the expectations gap that can drive customers away
From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.
“Shifting to a culture of engaging the base is a practical process, and one I’ve guided hundreds of companies through,” explains Fleming, a regular contributor to the business section of Canada’s largest daily newspaper. “So I have worked tirelessly to balance the book with just enough case studies and theories to solidify the action-steps any business or entrepreneur can follow to put everything in place with relative ease. All of the tools and techniques are long-term, proven and fully-measurable.”
Continuing, “We’ve hit a rut in most markets, one that is stunting the growth of millions of businesses failing to acquire new clients at the rate they once did. The truth is that they already likely have a large bedrock of satisfied customers who will do business with them again. My job, and the point of the book, is to help them re-engage with this base and transform a “previous customer” into a “lifelong repeat customer”. The opportunity is there and waiting for those wanting to embrace it.”
Since its release, the book has attracted a string of rave reviews. Publisher’s Weekly wrote, “the lessons are solid and thought-provoking and should prove a genuine eye-opener for many business owners and managers.”
Shawn Veltman adds, “It’s pretty much impossible to read all the way through Evergreen without coming away with immediately useful tactics that can be put into use in any industry, and bolster the strategy of long term client delight.”
Christine K. finds the author’s model to be compelling. She writes, “Your business as an Evergreen tree is the simple, yet powerful metaphor at the centre of Fleming’s book. It is a completely fresh way of looking at customer service.”
Michael Robinson says, “Noah removes all of the excuses – he makes it simple to setup and actually use the systems outlined for you. Every business owner and sales professional will find a wealth of valuable content here.”
‘Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving’ is available in hardcopy and digital formats from your favorite bookstores.
View the book on Amazon at: http://amzn.to/1B3idxY
For more information and free purchase-related bonuses, visit: https://noahfleming.com/evergreen
About the Author:
As a thought leader in strategic marketing and customer loyalty, Noah is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah helps clients dramatically increase their sales, multiply their profits, and maximize customer value.