Here’s something new. It’s called Noah’s Fact or Fiction.
These brief little posts will be based on a number of things. Such as: things I read or see, thoughts I have, things that people say to me and more. Some will be ridiculous while others will be worthy of further discussion.
1) Someone said: “We have an online reputation and an offline reputation. We’ve hired a web firm to manage our online reputation. That firm will monitor the social networks for mentions or conversations about our organization, and they’ll respond accordingly.
You don’t have an online reputation.
You don’t have an offline reputation.
You have a reputation.
This idea of “Online Reputation Management” is incorrect. It’s really just a buzzword that’s been used by social media strategists and others to sell us piles of stuff we dont need. The simple fact of the matter is, you have a reputation. It’s 2013 folks. I’m not sure why you’re still thinking of these as separate entities, your customers aren’t.