The book tells the story of Horton the Elephant who, in the afternoon of May 15, while splashing in a pool located in the Jungle of Nool, hears a small speck of dust talking to him. It turns out the speck of dust is actually a tiny planet, home to a city called Whoville, inhabited by microscopic-sized inhabitants known as Whos and led by a character known as the Mayor.

Wikipedia Entry for Dr. Seuss’s Horton Hears a Who!

If you haven’t read my post on The Speck, click the link to read it now. The Speck reminds me of Horton. Horton heard the Whos, and everyday people, just like Horton, also hear them. And when they do, they build websites, communities, and products for them. Most of the time, they get paid very well.

My friends, Stu McLaren & Tracy Childers, created WishList Member. It’s a piece of software that allows you to quickly build private online communities or membership sites. I call them “speck sites.

As of this writing, WishList Member powers over 27, 382 specks! Read that again, 27,382 private online speck sites. Many of which are making money, and a lot of it.

The Speck Formula is what I like to call “Noah’s Favorite Type of Math.” I boil my business math right down to the basics. Let me share it with you.

The Speck Formula

A x B = C

A (the speck – 100-999> people)

B (the fee – the cost of your product or service)

C (the income generated)

Simple right?

I’ll occasionally add a multiplier of 12. This is in terms of 12 months. I prefer specks to be built to pay continuously for months on end. If that’s the case, the equation now looks like this:

A x B = C * 12

Go ahead, plug in some numbers and try it.

Think about the speck today. The speck isn’t about building the next Facebook or YouTube. Instead, the speck is about finding that teeny-tiny speck of people who are trying to get your attention. Think about your own talents, skills, expertise and then ask yourself if there’s a speck out there that’s trying to get your attention.

That speck of dust might actually be an entire planet. All you have to do is hear them. Are you listening?