I started my first business when I was 8-years-old.
Little did I know I was tapping into one of the most valuable lessons in business.
If I were to ask you, what’s the single most valuable competitive advantage a company can have, what would you say?
Some would answer by saying money, or proprietary technology, or a monopoly.
Legendary direct response copywriter Gary Halbert used to say, “Wrong! It’s access to a starving crowd.”
For years, he was right. But that’s now changed.
The single most important competitive advantage a business has isn’t a starving crowd.
It’s the ability and willingness to change.
It’s getting harder and harder to win with “what got you here.”
The strategies and successes of your past can, if you’re not careful, create your downfall.
So here’s a question for you to consider.
Are you experimenting with enough change?
