In my upcoming book (coming out sometimes in the next millennium according to the traditional publishing world), I introduce a group of concepts I call the Three Cs of Evergreen

In the marketing world... [tweetable alt="Retention is boring and optimization is sexy, but at what cost?"]Customer retention is boring, and optimization (especially around acquiring new customers) is sexy.[/tweetable] It feels great, and you

One of the statements I often say to my clients is this: [tweetable alt="Are your sales and marketing teams only doing half of their jobs?"]“If you only ever hear your sales