The Biggest Apple Fan I Knew

With the Internet getting ready to explode due to Apple’s Tablet announcement today, I really got thinking about my Uncle Bob. It was my Uncle who first introduced to the Macintosh and helped me purchase my first Mac: A Blue & White G3. The machine was like a gift from the gods. Moving from Windows…

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What about perceived value?

Yesterday I was speaking with a client about pricing a new online service. The client kept referring to the “perceived value” of the service if he charged more than his competitors. Let’s say we have two items and one is $69 bucks and the other is $99. They are both almost identical yet many people…

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