Fleming Consulting & Co.
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Speed Wins

One of the most annoying things to me, as a consumer, is calling somewhere to request information and being told they'll get back to me in a few weeks, or
Fleming Consulting & Co.
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The Viral Marketing Lie

Viral sensations like Dollar Shave Club or Poo-Pouri tell us a story about marketing, but the story is false. More often than not, we're led to believe our goal in marketing
Fleming Consulting & Co.
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What’s Your Marketing Strategy?

Very often, we get strategies confused with plans, goals, objectives, missions, purpose, visions etc. It's crucial to understand the differences within your business. Here's a common sense (under 3-minute) approach