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The Buying Loop is an updated view of the traditional “Customer Lifecycle,” applied to individuals instead of the market as a whole. It is a way of reframing the way that you look at your business to ask “How can I make this experience better for an individual customer, and make it more likely that they’ll want to keep doing business with me?” This contrasts sharply with the “Pick a market and attack it” mentality that is often erroneously held by organizations both large and small and brings with it some surprising insights (and explains many common blunders).
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