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The Buying Loop is an updated view of the traditional “Customer Lifecycle,” applied to individuals instead of the market as a whole. It is a way of reframing the way that you look at your business to ask “How can I make this experience better for an individual customer, and make it more likely that they’ll want to keep doing business with me?” This contrasts sharply with the “Pick a market and attack it” mentality that is often erroneously held by organizations both large and small and brings with it some surprising insights (and explains many common blunders).

Noah’s Tuesday Tidbit is eagerly anticipated by over 30,000 executives every week. Sign up for one, get both!

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