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Case Study 1: Sales Growth
A highly successful company in the hospitality industry found its annual sales down by over 20% after 21 years of solid, consistent growth. The company sought to figure out why sales had dropped and what could be done to regain its strong position in the marketplace. Based on a referral from a smaller organization, Noah was hired to help achieve objectives.
Working closely with the executive management team, Noah conducted two sales assessments which clearly showed a number of areas where challenges existed and improvements could be made. Noah developed a long-term sales and marketing strategy as well as a plan for tactical implementation. Education and training processes were developed for both management and front-line sales staff. Ongoing one-on-one coaching for management was also implemented to reinforce and refine the strategy as needed.
Within six months sales had stabilized. Twelve months after the initial project began, the company saw their best sales increase ever over 20%. 24 months later, and following the initial plan Noah had created, they surpassed sales again by an additional 20%. The company engaged Noah in an on-going retainer where he’s been for the past three years.
Case Study 2: Customer Retention for Information Publishers
A major international information publisher recognized a large attrition issue with its paying subscribers. While it was very successful in its customer acquisition efforts, they recognized a number of gaping holes in the retention of those new customers.
Noah worked with the firm’s executive team to create a multifaceted approach to decreasing customer attrition and building profitable customer loyalty at the same time. Noah first helped them recognize why and where they were losing customers. Next, Noah developed an emergency plan to quickly curb the attrition rate while the rest of the plan was implemented. Noah also helped the company develop and implement an onboarding-boarding process which dramatically reduced first-month attrition.
Through careful implementation of Noah’s plan, the client has experienced an incredible 367% monthly member retention rate. More importantly, the business has thrived as existing customers have become loyal advocates of the service. Due to this added benefit, referral business has increased by over 40%.
Case Study 3: Managing and Thriving with Social Media
A company needed assistance with its sales and marketing strategy with regard to its growing online social community. The company had a plethora of fans and followers but wasn’t sure how to actually use social media tools to generate more business.
Noah met with the VP of Marketing to develop a strategy that would allow the company to experience dramatic results from its online marketing initiatives. Noah developed an overarching strategic plan to ensure maximum results and delivered training and workshops for support staff on effective customer engagement. This implementation also included appropriate tools and checklists for the marketing team’s ongoing execution of the strategy. Finally, Noah helped the company implement tracking and analytics to gauge actual offline business derived from its online initiatives
The company has built a thriving online community using social media. More importantly, the company has been able to attribute almost all of its recent growth back to its online marketing efforts. Long-term relationships were cultivated and nurtured with existing customers, customer satisfaction improved dramatically, and the client has been able to prosper by attracting new customers into its online community.
Case Study 4: New E-Commerce Business Launch
A company was launching a new product to be sold on the web. With high startup costs and a limited marketing budget, the company looked to build incredible buzz, maximum media exposure, and viral word-of-mouth marketing for its launch.
Noah worked closely with the company’s marketing team to build an intensive product launch plan. Main areas of focus were identified that would offer the greatest impact for a successful launch. Pre-launch work included carefully narrowing down ideal customers and how best to reach them, and identifying top media and online influencers. Noah then developed a step-by-step plan for the company with daily checklists and to-do’s for its marketing team to implement leading up to launch day.
The launch was incredibly successful. The business received National media exposure during the launch and the company saw massive sales on its first day of taking orders. Within 24 hours of launching, sales surpassed all expectations. A massive influx of online traffic crashed the servers for a short time, where backup servers were ready to go in such an event. The company was profitable within 30 days of launching. The careful and strong positioning set forth during the launch has been instrumental in the ongoing success of the company.