Fleming Consulting & Co.
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The “What We Do” Mistake

In my upcoming book, Evergreen: Cultivate the Enduring Customer Loyalty that Keeps Your Business Thriving - I introduce the Three Cs of Evergreen companies. I talked about the Principle of Character in a
Fleming Consulting & Co.
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The One-Night Stand

In the marketing world... [tweetable alt="Retention is boring and optimization is sexy, but at what cost?"]Customer retention is boring, and optimization (especially around acquiring new customers) is sexy.[/tweetable] It feels great, and you