How well do you really know your customers? What about your sales people, your marketing people, your customer service people?
Here's a fun little exercise you can use to quiz
Imagine using a size 14 blue font instead of a size 12 red font and that being the difference between six hundred thousand dollars in revenue.
Even the top marketing
Great marketing is not about 'more' communication and–surprisingly–it's not about quality either. If you want to nurture relationships with your customers, the most valuable thing you can do is be
One of the cardinal rules of marketing success is that you need to "test, test, test!"
But you should also be split testing the less obvious things you do on a
There are right times and a wrong times to ask your customers for things.
When should you ask for a referral?
When should you request a testimonial?
When is the right time to
I was in New York City last week speaking to a group at Google's HQ in Chelsea.
During a walk through the city, I passed a corner bookstore that said they
Remember the old experience of renting a movie?
You used to have to get your winter boots and coat on, warm up the car, shovel the driveway, head to the video