We did a simple exercise at the recent Evergreen Summit. Participants were asked to spend two minutes writing everything they knew about their favorite TV characters.
For two minutes, heads were
Did you know that Tom Monaghan, the founder of Domino's Pizza, used to order pizzas from local pizza joints whenever he was on the road?
And Sam Walton used to visit
I flew to New York City yesterday.
I hopped in the Uber car and asked the driver to take me directly to the famous Katz Deli, where Harry met (and heard)
Frankly, I'm not sure we should be so surprised by things like this anymore.
A company like Volkswagen, who had spent years cultivating and nurturing one of the most loyal fan
Every expert is the world of sales, marketing, and customer service loves to preach to us and tell us that we all need to be more "authentic" in today's business
"Noah, what was distinct about the bathroom?" Shawn asked.
This wasn't exactly what I had on my mind as we made our way over to the first Evergreen Summit. But my
How many times have you heard a company say "We're different because..."?
Some of you are guilty of saying things like this in your sales and marketing efforts. But yet if