I was in Minneapolis last week speaking at an excellent conference called Converted by a company named LeadPages. I was fortunate to hear dozens of the latest and greatest tactics
My new book, The Customer Loyalty Loop hits the shelves in just over a month. Daniel Pink, author of such NYT bestselling books as Drive and To Sell is Human
A quick scan of daily headlines is all you need to understand why it becomes harder and more difficult for your company to persuade and sell each and every day.
Some
In Evergreen, I talked about the main reasons why most loyalty programs are terribly ineffective. They're usually based on points and rewards with little thought to how to use the
Why did you fire John?
Why did you switch providers?
Why did you hire Jill?
Why did you reduce the marketing budget?
Why did you change the brochure?
I ask my clients and executives questions
I remember a few years ago everyone in the business world was espousing the benefits of a new productivity book called Getting Things Done (GTD). I read the book and
197,509 words.
If you've been reading the Tuesday Tidbits regularly over the past couple of years, then you've ingested over four business books worth of information, all in no more than
It can feel like you need to pay attention to 4,584,282,221 different things in your company, and I've talked to hundreds of executives who feel like they're drowning in data,
Do you want your prospective customers to like you and want to do business with you? What if you could achieve that before you even attempt to sell them something.
Would