I was in Minneapolis last week speaking at an excellent conference called Converted by a company named LeadPages. I was fortunate to hear dozens of the latest and greatest tactics
My new book, The Customer Loyalty Loop hits the shelves in just over a month. Daniel Pink, author of such NYT bestselling books as Drive and To Sell is Human
A quick scan of daily headlines is all you need to understand why it becomes harder and more difficult for your company to persuade and sell each and every day.
Some
In Evergreen, I talked about the main reasons why most loyalty programs are terribly ineffective. They're usually based on points and rewards with little thought to how to use the