You know, this is probably going to sound weird...
But even though it's in the subtitle of my book, I really don't like the term "customer loyalty."
It implies that it's up
As anybody who’s read Evergreen knows, there’s a lot more to creating enduring loyalty than simply trying to create great experiences for customers. There are certain patterns that are consistently
Mary Bauer from Illinois is a super bitch. Do you know her?
At least, that's according to someone at Comcast who decided to change her name in their system from Mary
Local radio station AM800 CKLW called me last week to discuss Evergreen. Here are three short snippets from the interview that played during the afternoon commute.
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Some are calling it the "worst play in the history of Football."
But true fans, real fans, Evergreen fans might disagree.
In sports, we can learn a lot about customer loyalty and