In 2004, the Harvard Business Review suggested that "Marketing Myopia" was the "most influential idea in marketing in the past fifty years."
The most influential idea in marketing over the
One of the grave mistakes I've seen all too often is the belief that success is permanent.
After all, when things are good, why rock the boat?
Customers are loyal, and you've
Yesterday was Canadian Thanksgiving and after eating all the turkey and stuffing I could handle, I came home and starting sifting through a pile of mail that had accumulated last
Four abandoned landings...
The other night I flew home from New York City. As we approached the city of Toronto, we couldn't see anything. Toronto was nowhere to be found.