2013 – Page 6 – Fleming Consulting & Co.

May 27, 20131Comments

Understanding Why People Buy – An Exercise to Persuade Others, and Sell More Stuff

You've all heard that decisions are based on emotions, not logic. My mentor says "logic makes people think, emotion makes people act." A few years back I learned an exercise that

Retention

May 16, 20130Comments

5 Keys of Customer Retention

I've talked about the Stick Letter before. What happens after the sale is critically important to the life of the customer. The rest of the business of "customer keeping" really boils down to

Life

May 15, 20134Comments

Ella

Last Tuesday morning, May 7th, my wife gave birth to our baby daughter. We arrived at the hospital at 5:30am. Ella Holly Fleming was born just 38 minutes later 6:08am!! Ella's middle

Misc

Uncategorized

April 30, 20130Comments

Creating Value: A Conversation With Noah Fleming

My friend Yael Grauer conducted an interview with me a couple weeks ago. You can read it HERE. We spoke about content marketing, analytics, the onslaught of info products and creating

Tuesday Tidbit

April 24, 20132Comments

The Tuesday Tidbit – Road Rage

I haven't written one of these in a while, but coincidentally it's Tuesday, so here we go. Last night my two-year-old daughter woke up around midnight with a fever. We checked

Business

Customer Experience

April 22, 20130Comments

The Messy Closet Theory & Customer Experience

The Messy Closet Theory: Imagine that every piece of clothing in your house was dumped unceremoniously into a single closet, with no rhyme or reason. Every morning before leaving the

Loyalty

April 17, 20131Comments

Grande Adventures in Latte Loyalty

A Starbucks executive recently made headlines when he explained rather openly how the Starbucks loyalty program was working. Joe LaCugna, director of analytics and business intelligence at Starbucks, shared information that

Fact or Fiction

April 11, 20131Comments

Fact or Fiction #1

Here's something new. It's called Noah's Fact or Fiction. These brief little posts will be based on a number of things. Such as: things I read or see, thoughts I

Customer Service

Noah's Sticking Points

April 3, 20130Comments

Sticking Points & Happy Endings

Today's podcast is about Happy Endings. Before you get any thoughts in your head, take a moment and listen to the important lesson inside. Hat tip to my friend Shawn Veltman.

Customer Service

Customers

April 2, 20130Comments

Customer, You’re Fired!

Everybody has had a bad customer service experience. We've all called and heard the old, "Your call is important to us," and after waiting for wait seems like an eternity

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