This is an excellent presentation by Tara Hunt. Tara provides some solid advice and thinking in regards to the ways we use social media both personally and within our businesses.
I couldn’t stop thinking of the Terminator films when I viewed the presentation hence the title of this post!
“The presentation I gave at nextMEDIA in Toronto today. Basic premise, let’s put human stuff first when using the ‘new’ media (and in every case, in fact). Stuff like personality, quality, relationships and taking the time to invest in the people you follow/follow you is really important for being able to raise that crucial social capital that helps us achieve our goals at the end of the day (job, growing our business, changing the world, raising money, etc).”