Stupid Ideas?

Have you ever had a great idea? Have you ever told someone your idea, and they told you that your idea was stupid?

Maybe they looked at you like you were nuts. Maybe they thought you were a little bit of a weirdo. Maybe they told you to stop daydreaming and get back to work.

Jack Dorsey, the creator and co-founder of Twitter, had the idea for Twitter brewing in his head since he was 15-years old. When he first used the service, at a preliminary stage with his friends as test subjects, they were annoyed.

That’s great Jack, keep playing, but I’ve got work to do.

You can watch Jack talk about the idea and creation of Twitter below. One of the key points is that very early-on, he was able to move a very rough drawing of his idea out of his head and onto a piece of paper.

One of the very first blog posts I ever wrote was called “Why you shouldn’t start your own business!” Looking back, my writing and blog quality has come along way, but the idea is the same. There will always be an ample number of people telling you how stupid your ideas are.

Most people will disagree and tell you to get back to work. They’ll tell you it’s too risky or it’s the wrong time to start a business.

Is it ever the right time?

There have been so many other stupid ideas before yours. For example:

Apple will never be successful with the iPod.

Lots of people said, and still say, “Twitter is dumb. I don’t get it.”

Your friends that once said, “I’ll never carry a cell phone,” are probably texting you right now.

Your friends that once said, “I’ll never join Facebook” are probably posting their fifth album of vacation photos this week.

The point is this:

  • It will never be the right time.
  • Your ideas will always be stupid to some people.
  • Those same people will probably talk about you and your wacky ideas behind your back.

I say – “proceed.”

  • http://www.CarolRoth.com Carol Roth

    Hey Noah:
    Interesting post. My position on business ideas is that they are irrelevant and have no value. There have been great business ideas (Kozmo.com) that have failed and stupid ideas (the Snuggie, bottled water) that have been huge successes. The difference? A viable business model and fantastic exeuction. I think everyone needs to get over the fascination with ideas and realize that is just a small, riskless and easy starting point for something much more difficult. Focus on the execution and the business model, NOT the idea!

  • J-Boy

    I'd suggest to only share wild wacky biz ideas with Linchpins like Richard Branson, Trump or one from the Shark Tank.

    If you can't get the opportunity to share with them…then don't share it.

    Instead get help if you need from those that have skills you may be lacking or find out where to get the skills or hire someone.

    Perhaps ask yourself what would happen questions. If you did, if you didn't, how much, potential upside/downside?
    Has any thing even remotely the same/similar ever been done/attempted.

    If there is a history of successes and even failures, seek out data to learn from.

    Maybe check on a “MeetUp” group of “doers” that you can chat with.

    And the one person you really need to be VERY careful getting opinions on your wild idea is….
    drum roll…….

    …………YOU! :)

  • http://noahfleming.com/ Noah Fleming

    Hi Carol

    Thanks so much for the comment.
    I guess in a roundabout way that's the exact point I'm trying to make at the end – proceed, regardless of what others say.

    But you're right – not all ideas that are simply executed on will be successful, that being said I believe they are lessons to be learned in failed execution.

    Moving forward beyond the idea stage is really the key.

  • http://noahfleming.com/ Noah Fleming

    P.S. Bottled Water is one of my fav. examples. It wasn't till someone executed and said – “hey lets put this free stuff in a bottle and sell it!”

    It's brilliant.

  • http://www.CarolRoth.com Carol Roth

    Agreed- water was not only free, but arguably the earth's most abundant free resource! But the model and execution was around portability, convenience, health issues- much more than an “idea”. Glad we are on the same page!

  • http://mommyrevenue.com Rhonda

    I really loved this blog post…it's so down to earth in reality. Indeed there are always those who will scoff at your ideas or what you're doing….and for those who are afraid of failing, well, “those who never fail are the ones who never did anything to begin with”. All accomplishments start with an “idea”.

  • Shawn

    Phil McKinney talks about the importance of fast prototyping any idea – I think he'd be RIGHT up your alley. He's got about 60 hours of podcasts, and all of them are all awesome. We'll have to have a chat about him next time we hook up on skype. :)

  • http://noahfleming.com/ Noah Fleming

    Hey Rhonda

    Thanks so much. I'm glad you enjoyed it.

    Thanks for stopping by. I put your blog in my RSS reader.

  • http://noahfleming.com/ Noah Fleming

    That sounds great. Would love to know more about Phil.

    FYI, I've been reading FLOW. I find the book a little bland. Maybe I'm not in the mindset for it right now.

  • http://noahfleming.com/ Noah Fleming

    Thanks J-Boy.

  • Shawn

    Flow is all about the central concept – that there IS a state where we are functioning at optimal performance, that we can identify that state, and that there are things we can do to facilitate it.

    The really, REALLY exciting thing about FLOW for me was that its written by a REAL expert in the field – not a Tony Robbins clone (or Tony) who's spouting half baked ideas that may or may not really pan out. The nice thing about books that come from real psych is that you can be pretty confident in what they tell you (though the tradeoff for that confidence is that they're a lot less emphatic about what they're promising).

  • http://noahfleming.com/ Noah Fleming

    You're totally right. I love, love, love the concept of Flow.

    You're also right that the emphasis doesn't seem to come off in the book. Anyways, I'll let you know my thoughts further when I finish the book.

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