Comments on: Kick me when I’m not expecting it… http://noahfleming.com/blog/kick-me-when-im-not-expecting-it linchpin in training Thu, 02 Feb 2012 14:43:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Damion Flynn http://noahfleming.com/blog/kick-me-when-im-not-expecting-it/comment-page-1#comment-972 Damion Flynn Thu, 08 Jul 2010 08:42:38 +0000 http://noahfleming.com/blog/?p=2808#comment-972 Big brands remain the same because they have won your business and just need to keep their name in front of you.<br>Branding should never really be something a small shop should even START to worry about until they have built a solid customer base and have a proven "catchy" brand. These brands are usually built by your customers over time or in the case of big business, created by some marketing department who has millions, possibly billions, to imprint that brand into your subconscious. Big brands remain the same because they have won your business and just need to keep their name in front of you.
Branding should never really be something a small shop should even START to worry about until they have built a solid customer base and have a proven “catchy” brand. These brands are usually built by your customers over time or in the case of big business, created by some marketing department who has millions, possibly billions, to imprint that brand into your subconscious.

]]> By: Steven Bianchi http://noahfleming.com/blog/kick-me-when-im-not-expecting-it/comment-page-1#comment-970 Steven Bianchi Thu, 08 Jul 2010 01:48:19 +0000 http://noahfleming.com/blog/?p=2808#comment-970 Noah, another great post & one with which I couldn't agree more.<br><br>I think that too many small businesses are too scared to leverage their creativity, quirkiness and uniqueness. I'm not suggesting that small businesses have to continually reinvent themselves, but they do need to create new and appealing buzz.<br><br>One of the very best small businesses at doing this that I have encountered is Pastelaria Chicca ( <a href="http://bit.ly/cVbVZs" rel="nofollow">http://bit.ly/cVbVZs</a> ). It is a small restaurant in Praia da Luz, Portugal -- fresh food, daily menus and a fabulous staff. The menu is a 'surprise' as the food is prepared daily based on availability. "Chicca's" has managed to turn this into an appealing consumer proposition and a dynamic competitive advantage.<br><br>If you, or any of your readers ever get the chance to experience this fine establishment, you'll know exactly what I mean! Noah, another great post & one with which I couldn't agree more.

I think that too many small businesses are too scared to leverage their creativity, quirkiness and uniqueness. I'm not suggesting that small businesses have to continually reinvent themselves, but they do need to create new and appealing buzz.

One of the very best small businesses at doing this that I have encountered is Pastelaria Chicca ( http://bit.ly/cVbVZs ). It is a small restaurant in Praia da Luz, Portugal — fresh food, daily menus and a fabulous staff. The menu is a 'surprise' as the food is prepared daily based on availability. “Chicca's” has managed to turn this into an appealing consumer proposition and a dynamic competitive advantage.

If you, or any of your readers ever get the chance to experience this fine establishment, you'll know exactly what I mean!

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