If your business is hoping, waiting or wishing for a big payoff and banking on hitting paydirt at the very same time your business is in a downward spiral, you might be making a grave mistake.

Great business minds have often said, If a business isn’t growing, it’s dying.

The thing is, the opportunity or payoff you’re waiting for might come just a tad late. Or, it might not come at all. Waiting for the perfect moment, when all the stars align, could take a while.

Instead of waiting, you need to get busy initiating. Don’t wait until it’s too late.