Two posts in one day?
OK I know but I think I need to make a quick note about Google Gadget Ads.
Yesterday, Google launched Gadget Ads.
According to Google,
Gadget Ads are "
Gadget ads enable advertisers and agencies to engage audiences on the Internet’s largest ad network with a rich and interactive new ad format.
- Beyond Rich Media Advertising with "Websites within Websites"
Think of gadget ads as mini versions of your website in any AdSense ad size. - Dynamic and Creative Advertising
Truly useful applications incorporating data feeds, maps, images, audio, video, Flash, HTML or JavaScript in a single creative. - Largest Global Advertising Network
Reach over 75% of unique Internet users in more than 20 languages and over 100 countries with no serving or hosting costs. - Community of Engaged Users Around Your Brand
Users can post and share your gadget ads anywhere. - Full Interaction Reporting
Receive site-by-site interaction reports tracking dozens of actions."
Here are some sample ads. I’m a firm believer and "proven tester" that Ads as such are far more powerful than a basic text ad. Much of peoples AdSense success comes from the blending of ads into web text. Many times the ads are click unknowingly to the visitor.
Gadget Ads are essentially banner ads but they are cool because at least your visitor should know they are clicking an Ad and thus you’ve got a better chance at converting the sale. I for one will be testing Gadget Ads in both sense, both as an AdSense publisher and an advertiser.