Do Less

August 25, 2010 in Business with 2 Comments

The products we remember, or the reasons we return to the same restaurant time after time, or why we chose someone to do our taxes instead of the other guy, or why we return to the same auto mechanic repair shop for our repairs.

Many times, it’s not because they have better service , or cheaper prices. Lots of the time, it’s because they did something small that made an impression.

Blast us with flyers, or multiple emails, and we’ll get annoyed, but send us a personalized card on our Birthday and we’ll remember it, or make a personal effort to connect and we’ll always remember it favorably.

Do less with thought instead of more half-assed.

You’ve heard the saying “less is more,” so give it a shot.

  • Shawn Veltman

    Different twist on the same concept – In the book “Chasing Daylight: How My Forthcoming Death Transformed My Life”, Gene talks a lot about the power of simplicity in consumer products. For example, he predicted that there would be a BIG market for very, VERY stripped down versions of existing tech, to serve people who are inundated with features. IE imagine a cell phone that *gasp* was only used to make phone calls, and wasn't a camera, mp3 player, and portable arcade.

    I liked the thought for consumer markets, and I like the thought for service – focus on the few things that make a difference, and strip away the extraneous.

  • http://noahfleming.com/ Noah Fleming

    I loved Chasing Daylight – Gene was an amazing person. Thanks for the comment Shawn.