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French Toast

I take around four to six eggs and crack them into a bowl. Next, I add a sprinkle of cinnamon, a dash of salt, and one cup of milk.

Then I add my secret ingredient that is one, or sometimes two, fresh vanilla beans. I split the vanilla bean down the middle, and scrape out the fresh black vanilla beans.

The trick to making great French Toast is to use a medium hot pan and unsalted butter. When the butter is frothy, but not burning, your pan is ready.

Dip your bread in the egg mixture, coating both sides, and place in the pan.

Cook your toast slowly. You only want to flip it once.

Serve the golden brown toast with pure maple syrup, fresh berries, and the absolute best quality bacon you can afford.FrenchToast.jpg

This is the breakfast recipe I make every Sunday morning when my in-laws spend the weekend with us. I’ve followed the recipe so many times, it’s now ingrained in my mind. It’s second nature. I’d be willing to say – it’s perfect.

Business success works the same way. The recipes, and nearly everything you need to succeed, are already out there. The recipes have already been tweaked and tested. Others have already worked out the kinks.

Baking, and I know French Toast isn’t really “baking”, but baking rarely works when you don’t follow a recipe.

Why do so many of us insist on trying something on our own without a recipe?

When you screw up your cooking recipe, though, you can go out and buy more ingredients and try again. Other things, important things, can’t be so easily replaced.

The False Start

Maybe I’m being a bit naive. After all, I’m only 29 years old. However, I’m a firm believer that there’s a difference between “taking action” and “real action.”

People will spend months reading, writing, preparing, assembling, designing, planning, tweaking, changing, editing, fixing, upgrading, testing, prototyping, meeting etc etc.

We often hear that the key to success is taking action.

They do all of this, but they never actually ship. I’m guilty of that. I’ve done that. I’ve lost the battle many times. The practice of taking action becomes a form of real and intense procrastination.

Some say the hardest part is starting; and many will argue that if we’re engaged in the steps above, we’ve already won the hardest part of the battle because we’ve started. Action has been taken.

Sometimes, I’d agree. When I procrastinate starting a Crossfit workout, it’s because of the intense pain I know I’ll experience shortly. But when I start, I know I’ll finish.

The opposite is the false start. It’s the feeling of accomplishment that we’ve actually started! We believe we’re taking strides in the right direction.

It’s a lot like signing up for a gym membership and never going.

It’s the endless pursuit of perfection without actually ever shipping your product out the door.

It’s like saying you want to start a blog, and you move forward by spending months researching how to actually do it. If you just start, it can be done in seconds and you can learn as you go.

The false start is a lot like the hamster in a cage. The wheel is spinning, but the hamster isn’t going anywhere.

What YOU need to figure out is, have you’ve actually started, or are you just spinning your wheels?

P.S. June 14th is Linchpin Day worldwide! On June 14th, in hundreds (maybe thousands) of cities Worldwide, Linchpins will unite.

What is Linchpin Day? Read this..

Are you a Linchpin?

I’ll be organizing a local linchpin meetup in Windsor/Essex County. You can find details here.

If you’re interested in attending and meeting up, please mark a spot on the list. I’ll be blogging more about this over the next couple of weeks.

Drudging Along

I got to thinking about this post, as I was fly fishing north of Toronto a few weeks ago. I was drudging through muddy waters trying to make my way upstream. It was a constant battle to keep moving forward.

Have you ever actually sat down and thought about what your life will look like five years from now?

Every self-help book or “how to make more money” book I’ve ever read suggests that you start with the endpoint in mind. They all say the exact same thing.

Set your goals and have an endpoint in mind. Take action and work towards that goal. They call it the secret.

But how many of us actually do it? I’d be willing to bet not very many. Yet how many people are unhappy with their current situation? I’d be willing to bet a lot.

I talk a lot about drudging through the work week because, quite frankly, we all know a lot of people who are just drudge along.

We all know people who aren’t excited about Monday’s. We all know people who hate their J.O.Bs (just over broke)

Yet they drudge on.

But where are they drudging to? Back in the river, as I worked my way upstream, I could really see no end in sight. It was a constant battle, and I was barely making any progress.

I have a feeling most people don’t do this exercise because most people assume they’ll be doing the exact same thing in five years they’re doing now.

Or, I’m guessing that people do the exercise halfheartedly and make up ridiculous life scenarios. They say things like “In five years, I’ll be sipping a drink in front of my beach hut in Thailand living off Lottery winnings.”

Here’s my suggestion:

Actually do the exercise and be honest about it. Map out your ideal life. Don’t be afraid to even map out what you would consider a perfect life.

What will you be doing for a living?

What will your family look like?

Where will you be living?

What new hobbies will you have?

Be as detailed as you want, but also be honest and realistic.

I’ll make a confession. I did the exercise a while back. I even wrote down the nitty-gritty details, like the size of our house and the color of our front door. I wrote about the relationships I would have with friends and family. I talked about my non-existent dream dog. I wrote down what I would do in my spare time.

The point I want to stress is that if you can look at a blank slate, and all you can muster up is endlessly drudging along for the next five years, you can bet you’ll still be drudging and get pretty damn good at it.

And maybe you’re happy with your current life, but I still don’t think that exempts you from the exercise. Maybe your dream is to drudge along because of the shiny golden years of retirement that await. That’s fine. I’m not discounting that, but you still need a script.

We all have a chance to write our own script. Sure, things will change and be updated along the way, but without a script or a story to begin with, nothing’s going to change.

You can be guaranteed of that.

Is TV making you dumb?

Back in December, my wife and I made a decision to turn our TV off and stop watching it. We went cold-turkey.

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When making this decision, we also agreed upon a few guidelines.

  1. A movie on Friday or Saturday night was perfectly acceptable.
  2. The Olympics, of course, were exempt from all rules. Canada crushed it.
  3. If one of us wanted to watch TV, that was fine. We wouldn’t judge each other.

    We weren’t creating the ten commandments of the Fleming Household, instead we just decided that there were other things we’d rather be doing with our limited free-time.

It’s now almost May, and I’m pleased to say that we haven’t watched TV since before Christmas of 2009.

So here’s a little about my experience living without television.

I’ve read close to 40 books since mid December. I used to say I didn’t have time to read. That was an excuse. I have gained more amazing and applicable business knowledge in the past four months than many people gain over the course of a year or two, or maybe more.

I believe an investment in myself and my own knowledge will rival that of a paid MBA degree over the course of a year.

I’ve blogged nearly 5-days a week since February.

I’ve blogged about  New York Times’ (NYT)  best-selling books like ReWork, and my review has even been included on their official reviews page.

I’ve been sent free, advanced copies of killer unreleased books, that will no doubt be on the NYT best seller list, for  my review on this blog.

I used to say I didn’t have time to blog.

My wife and I go for nice long walks each night. We used to forgo the walk to catch the latest episode of obese people trying to lose weight.

How ironic. We were watching severely overweight people in a desperate life-or-death struggle to lose weight caused by a static and sedentary lifestyle in the first place, the exact same activity we were engaging in while viewing.

Anyways, I’m not going to be preach to you about watching TV versus not watching TV, even though new research shows that TV not only causes ADD, but also increases the risk of mental health problems.

However, I do want to say this about the subject:

If you’re spending long drawn out days doing something you don’t absolutely friggin love, then why are you spending the little time you do have investing your energy into an activity that requires literally zero brain function?

TV requires the single simple skill of processing images and not much more. Most TV shows are created so we don’t need to think. It’s a sedentary activity that basically lulls your brain into a coma-like state.

Very basic memory and concentration skills are required to watch and understand TV shows, regardless of how smart and challenging we want to believe some new shows are.

I’m just saying… You’ve got a great brain that wants to be challenged and engaged and you’re doing it a disservice by plopping down on the sofa for four hours each night.

It’s begging you for the opportunity to grow!

It wants to try new things!

It wants to learn new hobbies!

It wants to read and be challenged to think!

It wants to expand the potential and possibilities of your life!

And deep down, it hates just sitting around and being sedated.

My suggestion is to choose wisely both where and how you invest the small amounts of free time you have. Your brain will thank you in so many ways.

Watch this. I’m begging you.

I just saw this thanks to a link on Seth‘s blog. He got it from Paul. I’m sharing it with you.

Powerful stuff.

Speed Read like Rain Man – 75% Increased Reading Speed in 20 Minutes

One of my goals in 2010 is to read a lot more. I bought so many books in 2009 and I bet I only read about 20% of them.

If you have seen my last post, you’ll know that I recently read the expanded and updated version of “The 4-Hour Work Week.” by Tim Ferriss. One interesting section was a little exercise in Chapter 5 called “How to Read 200% Faster in 10 Minutes.” A quick Google search led me to a similar post on Tim’s blog only this time it was called “Scientific Speed Reading: How to Read 300% Faster in 20 Minutes

I’m not going to talk about the exercises here because you can read it in much more detail over on Tim’s blog but I want to share with you my results and findings.

In the article, Tim provided a quick synopsis on how we read using a sequence of saccadic movements. Interesting. I never knew this and Tim provided us with a way to understand how it works: “To demonstrate this, close one eye, place a fingertip on top of that eyelid, and then slowly scan a straight horizontal line with your other eye-you will feel distinct and separate movements and periods of fixation.

To make a long story short, in less than a week and a half, I’ve become a much faster reader. Here are my results from following Tim’s exercises.

Day 1

  • Initial Reading Speed: 305 words-per-minute (wpm) Average reading speed in the US is around 200-300 wpm and I’m guessing it’s somewhat similar in Canada. We’re maybe a bit faster here:-)
  • After Test Reading Speed: 505 wpm – Amazing! A 65% Increase in reading speed the first time I did the exercises. I will admit that my comprehension of what I was  reading was terrible at this speed.

My results were not exactly 200 or 300% higher as Tim suggested but they weren’t bad either.

Day 2 – The very next day I decided to complete the exercises again. Using the same formula, I began the test by assessing my initial reading speed.

  • Initial Reading Speed: 370 wpm. While I hadn’t retained a speed of 505 wpm, I did come out of the gate faster and my comprehension was back at my normal level.
  • After Test Reading Speed: 540 wpm. 35 wpm more than my best speed yesterday.

Day 3 – Here’s where things started to get interesting.

  • Initial Reading Speed: 468 wpm! Today I came out guns blazing! I tested in at 468 wpm and comprehension was there! I managed to soak up everything with no back skipping.
  • After Test Reading Speed: 612 wpm. Insane. And you know what? My comprehension level was way up – of course this is based on my own self-assessed comprehension level of what I could remember and recall about what I just read.

Just to be sure I wasn’t going berserk, I went home and went on a reading frenzy. Over the next 5 days, I read a ton of books, flying through them at a speed I’d never been able to even come close to before. Maybe that’s the reason I very rarely finished a book – I was reading too slow.

Over the next 5 days I read:

The Catcher In The Rye
The Four-Hour Work Week (again)
The Curious Incident of the Dog in the Night-Time

Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel
Bad Monkeys

I also limited myself to the following rules:

  1. An hour to an hour and a half of fiction reading per night before bed
  2. The non-fiction could be read whenever. I usually spent an hour or so reading after dinner while sipping a glass of red wine.

Day 4 – Five days later it was time to test myself again.

  • Initial Reading Speed: 416 wpm. Interesting results. In the time away from training and completing the exercises, I had slowed down but I had also read 5 books at a speed and comprehension level faster than I’d ever read in my life.
  • After Test Reading Speed: 624 wpm

The last test I did was three days ago. Since that time I’ve read a few other books and will continue to do so. My conclusion is that with daily training and practice anyone could easily double or perhaps triple their reading speed. I made a comment on Tim’s blog that I was having trouble finding any consistency in my results which you can see through my results. But I think it’s important to recognize that I’m getting faster, and with more practice and repetition I might find that consistent level.

Tim did mention that if your goal is to read at 900 wpm then you actually have to train at 1800 wpm, which is the equivalent of 10 seconds per page or 6 pages per minute. Could you imagine? 6 pages per minute!

If you decide to try the exercises, let me know your results and findings.

UPDATE

January 19th, 2009 update

I decided to re-test today as I felt I was slowing down with some books over the weekend but the tests said I was wrong.

  • Initial Reading Speed: Came in at 424 wpm with solid comprehension
  • After Test Testing Speed: 624 wpm – Funny exact same number I put up last time I did the test. I wonder if this is a max for me?

Outsourcing Saved Me $8040 In One Day

Part 2 – Outsourcing Saved Me $8040 In One Day

Yesterday I mentioned how I was beginning a small experiment on outsourcing. As I had said in my first post, I’ve been outsourcing a large majority of my work for years but I’ve been doing it privately through sites like Rentacoder.com and elance.com

After reading the 4-Hour Work Week, remember I mentioned I contacted the two companies that Timothy Ferriss mentions in his book, Brickwork and GetFriday.com
I still haven’t heard back from GetFriday in three days.

Continue Reading…

India Needs To Outsource To America

Last week while on a vacation I got a chance to read “The 4 Hour Work Week.” I’d been hearing so much about this book that when I saw it in Bancroft, Ontario (of all places) I picked it up.

I got back to the cottage and dove right into it. I immediately became a big fan. It seemed to be a mirror image of my career minus all the crazy and far more exciting & eccentric things Timothy Ferriss is doing. The parts about Tim’s family or friends asking, “what do you do for a living?” or “where do you work?” really echoed to me.

Continue Reading…

Your Customers Are Human Not ATM Machines

About a week ago, on a forum I regularly visit and participate at, one post last week really just rubbed me the wrong way. I won’t get back into who or what was said but it essentially made the point that what mattered was not, who was on the other end of the computer, but how many sales you could get out of them.
Continue Reading…

A couple new things I’m into….

I wanted to share a few new possible revenue streams I’ve created for myself. They may never bring any income, or they may turn out to be new sources of income! Either way, I’m doing them and excited about them. You may find these to be opportunities for yourself to explore and I recommend you do so!

First, I got an invite to be an Ether Beta Tester. Ether is pretty cool. It’s a pay-per-call phone service where you can pay to call and actually speak to people on various topics. My topics are Google Adsense, Adwords and E-Commerce. The way it works is people will pay to call me for a certain length of time. During that time, I’ll answer questions, talk to the person and hopefully give sound advice.

Ether then takes a cut of my “cost-per-call.” They ask you to set your own fees. I set my time at $49.95 for a 15-minute phone call. I chose this price point for 2 reasons. First, I think that’s a good amount of time to quickly go through Adsense placement or look at your website and give you some helpful tips on how to improve things. We don’t need an hour. Secondly, if I give you even 1, 2, or 3 tips that you take into consideration and it boosts your Adsense income from .10 a day to $1.00 a day! Then you’ve made a wise investment!

I may try different price points and times in the future but for now I thought this would be a decent starting point. I’ve found various “experts” charging much, much, more. I was able to find one guy charging a few hundred for an hour of time. I guess if you could get totally sound advice that actually paid off, it would be a wise investment!

Anyways, if you’re interested in calling me to discuss your Adsense sites or E-Commerce efforts, all you need to do is click the “call-me” link in the right hand menu.

The other opportunity I’m trying out is Lulu.com
I read about Lulu.com is the most recent copy of Business 2.0. The idea is cool. Essentially, if you’ve written a book, you can instantly publish a paperback, hardcopy or digital copy for no cost. Lulu.com will store your book and when it’s ordered, they will bind, create and ship your book. You are paid about 85% of the cost at which you set. The other costs are provided to Lulu for shipping and binding costs. Pretty cool right?

I think so! There are others doing similar things but I find Lulu.com is way ahead of the rest of them. Lulu.com is essentially a self-publishing warehouse. You can become a published author in about 5 minutes (after you’ve written the content) I like the way it works especially for Digital Products. If you create an e-book and need another avenue to get it out there then Lulu.com is the answer. I’m tempted to order my own bound copy of my own book just to see the finished product.

I’m also excited since I have so many books, documents and reports that I plan to get up on Lulu.com in the coming days. I’ll share the links with you. You may be interested in purchasing.

[tags] lulu, ether, adsense, adwords, internet marketing, revenue, income, e-business, ebiz [/tags]

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