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What is a Linchpin?

Noah Fleming

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Archive for the ‘Social Media’ Category

Me Me Me!

11 May 2010

Recently I opened a newspaper and saw a big giant quarter page ad from a business that was celebrating 20 years in business! Congrats to us! It’s our Birthday! The odd thing was, nowhere in the ad could I find where they were thanking the customers who had made the past 20 years possible. It was all a big me me [...]

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The Problem with More Followers.

In: Marketing|Social Media

5 May 2010

Let’s talk about social media a bit more today. The Problem: Many businesses, who are jumping on the Twitter and Facebook bandwagon, are gauging success based on having a large number of followers. More is better is what we’ve been lead to believe. I’m not sure why that is. I’m not claiming to be a social media expert. There’s [...]

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“Check us out on Facebook!”

In: Social Media

27 Apr 2010

Yesterday I picked up a handful of flyers off my driveway. Twice a week, I get a pile of tangible spam delivered directly to my driveway; and as far as I can see, there is no “opt-out” or “unsubscribe” button. It seems to just drop out of the sky. I decided to take a look [...]

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Here’s a post from my Lizard Brain

In: Books|Entrepreneurship|Life|Social Media

1 Feb 2010

You’re probably wondering what the heck my lizard brain is and why it would be posting to my blog. I don’t blame you. When I first heard the term I was just as confused as you might have been when you read the title of this post. I first heard the term in Seth Godin’s [...]

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Tags: Linchpin, lizard brain, seth godin

The Documentary of You – Be Careful what you say on Facebook.

In: Life|Misc|Social Media

21 Jan 2010

I have to admit that I’m sometimes amazed at the things people say online. Just this weekend I was surfing around bragbook, I mean Facebook, and I noticed an old friend of mine made an interesting status update. The update read: so-and-so ” is drunk on a Wednesday!” No disrespect to my friend who may [...]

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What Matters Now

18 Dec 2009

Looking for some direction in 2010? Seth Godin has compiled a free eBook titled “What Matters Now” with a collection of ideas from over 70 “big thinkers” about the world in 2010. You can download the eBook free directly by clicking the button below. Here are a few of my favourite ideas, thoughts or quotes [...]

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Social Media, Skynet & The Terminator

In: Internet Marketing|Marketing|Social Media|Technology

2 Dec 2009

This is an excellent presentation by Tara Hunt. Tara provides some solid advice and thinking in regards to the ways we use social media both personally and within our businesses. I couldn’t stop thinking of the Terminator films when I viewed the presentation hence the title of this post! Tara writes: “The presentation I gave [...]

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Facebook for Business – The Basic Rules

In: Social Media

21 Apr 2009

With Social Media now the Buzz Word of nearly every business around the globe, many are scrambling and rushing to create their Facebook accounts and tackle the new marketing mediums. Unfortunately, there are a few rules that need to be followed when creating your Facebook business page. Time & time again we’re seeing businesses break [...]

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Tags: facebook, facebook small business, Social Media