linchpin in training
Back in March, I was lucky to hear Sally Hogshead speak at the Art of Marketing conference in Toronto. A comment Sally made really stuck with me. Sally mentioned that our attention spans are roughly the same length as a goldfish’s. A goldfish. “The addictive nature of web browsing can leave you with an attention span [...]
A sales rep stops by your office and you instantly know that well, he’s a sales rep. The phone rings and, within first 10 seconds, you know it’s a business call. They don’t care about you, they care about the sale. A real estate agent tells you about a house the same way he writes [...]
I read an amazing book the other day written by the guys over at 37Signals.com – Jason Fried and David Heinemeier Hansson. They had just released their eagerly anticipated book Rework. I was anxiously awaiting the books release. So on launch day, I ordered a copy on my Kindle. I took a quick peak, which turned into reading [...]