Archive for the ‘Marketing’ Category

Let’s talk about social media a bit more today. The Problem: Many businesses, who are  jumping on the Twitter and Facebook bandwagon, are gauging success based on having a large number of followers. More is better is what we’ve been lead to believe. I’m not sure why that is. I’m not claiming to be a social media expert. There’s [...]

Back in March, I was lucky to hear Sally Hogshead speak at the Art of Marketing conference in Toronto. A comment Sally made really stuck with me. Sally mentioned that our attention spans are roughly the same length as a goldfish’s. A goldfish. “The addictive nature of web browsing can leave you with an attention span [...]

A sales rep stops by your office and you instantly know that well, he’s a sales rep. The phone rings and, within first 10 seconds, you know it’s a business call. They don’t care about you, they care about the sale. A real estate agent tells you about a house the same way he writes [...]

I read an amazing book the other day written by the guys over at 37Signals.com – Jason Fried and David Heinemeier Hansson. They had just released their eagerly anticipated book Rework. I was anxiously awaiting the books release. So on launch day, I ordered a copy on my Kindle. I took a quick peak, which turned into reading [...]


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Babi Rahayu Group


Babi Rahayu Group
Location:Indonesia, Melaya, Bali
Activity:Pigs

Anibal Pérez Díaz


Anibal Pérez Díaz
Location:Paraguay, Luque
Activity:Transportation

Mohamed Menepo


Mohamed Menepo
Location:Kenya, Shanzu, Mombasa
Activity:Entertainment

Victoria Group 2, Lugazi


Victoria Group 2, Lugazi
Location:Uganda, Lugazi
Activity:Fishing