Noah Fleming

There’s a common scenario played out over and over again in effective marketing and advertising campaigns, and it’s a neat little trick to have in your marketing arsenal. The trick is to position yourself as the underdog against the big bad wolf. Great copywriters have been using this trick for a long time, now it’s [...]

It’s surprising how many businesses are still missing the boat when it comes to the “new” internet and using social media as a marketing tool. I’m going to break it down real easy here. It’s all about the human connections you make. No longer does the one-way flow of information jive with any of your [...]

Who doesn’t love a campfire? NOTHING beats a perfectly roasted marshmallow. Of course, there’s one thing that can make or break a great campfire. The ghost story. I grew up going to camp every Summer and each night we’d have a campfire. Sadly, I don’t remember each individual marshmallow, but I do remember the times [...]

When someone asks if you’re on the same page as they are, you might very well think you are. But, it’s important to remember that my page is different from your page. Your page is different from your boss’s page. Your spouse’s page is also different from your page. Your idea of your customer’s page is [...]

Warning: I make no guarantees in regards to your gag reflexes after you scroll down. This morning, I stumbled over to our local classifieds website and saw a sponsored (paid) advertisement along the top banner for an “upscale spa 4 men.” I kid you not. Somebody’s advertising budget paid for this ad. I wish I [...]

I’m sure you’ve seen the following video before. There’s an important and timeless lesson here for anyone in business. I remember years ago, I had heard the story of Elisha Graves Otis. Otis invented the first safety elevator back in 1850. Have you ever been inside an elevator and wondered what would happen if the [...]

Back in March, I was lucky to hear Sally Hogshead speak at the Art of Marketing conference in Toronto. A comment Sally made really stuck with me. Sally mentioned that our attention spans are roughly the same length as a goldfish’s. A goldfish. “The addictive nature of web browsing can leave you with an attention span [...]