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Got Something To Say?

Anyone can write a book.

Of course, many years ago your chances of actually seeing your book in print were just about zilch. Your chances of finding an agent, or a publisher, and being paid for your work were next to nothing.

Years ago you had very few options. You could take it down to your local printer and have him print off a copy or two, bind them with a fancy spiral piece of plastic, and then give them to your friends and family. Or, you could self-publish at a printer. But then you’d be on the hook for purchasing a minimum order of 5000 copies or something ludicrous, only to look at all those boxes in your basement years later and wonder what you were thinking.

A few days back, my father-in-law released his first book.

First, using content from one of his thought-provoking blogs and second, using a service called CreateSpace. He now has a book, with a proper ISBN number, that’s being distributed and shipped by Amazon.com, the largest online retailer in the United States.

Total cost for the endeavour? Free.

CreateSpace does everything except the writing. Paul’s book is printed and shipped on-demand, and Paul receives a small royalty from every copy purchased.

You can check out CreateSpace for yourself. That’s not the point of this post though.

The point is this.

I’ve heard it said time and time again, “I should write a book.”

Well my friends, I have good news. If you have something to say, and want to write a book, there’s nothing standing in your way.

I hope you’ll check out Paul’s book, and for a fiver, maybe even pick up a copy.

You can read Paul’s popular blog at Quoteflections.com

On a side note, yet similarly related, check out what Seth Godin’s up to in The Domino Project. Seth is hoping to change the game of traditional book publishing. If there’s anyone who can move things in a new direction, it’s Seth. Check it out.

Are you average?

Chris Guillebeau released his new book yesterday, The Art of Non-Comformity: Set Your Own Rules, Live the Life You Want, and Change The World.

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When I started flipping through it last night, I saw a great list from Chris that I had seen before. The list originally appeared in his free manifesto entitled, A Brief Guide to World Domination.

Here’s the list.

Eleven Ways to Be Unremarkably Average

  1. Accept what people tell you at face value
  2. Don’t question authority
  3. Go to college because you’re supposed to, not because you want to learn something
  4. Go overseas once or twice in your life, to somewhere safe like England
  5. Don’t try to learn another language; everyone else will eventually learn English
  6. Think about starting your own business, but never do it
  7. Think about writing a book, but never do it
  8. Get the largest mortgage you qualify for and spend 30 years paying for it
  9. Sit at a desk 40 hours a week for an average of 10 hours of productive work
  10. Don’t stand out or draw attention to yourself
  11. Jump through hoops. Check off boxes.

Chris’s new book isn’t for everyone, and that’s OK. There is no shame in living an average life. That average – “the life performance average” if you will,  could be a bit on the high side. But chances are we’re on the low side of things. But hey, don’t sweat it, it’s only an average.

If you’re unremarkably average, Chris is going to push you to ask yourself some tough questions. He’s going to push you to try something outside your comfort zone. Chris repeatedly gives you ways, throughout the book, to back out. Many will back out. The average will put it down, or send it back for a refund. The average will smile and smirk as they read Chris’s suggestions for a life of non-conformity.

Do you see yourself in this list? Do you care? Or is average and unremarkable good enough for you?

Then again, maybe Chris’s book is exactly what you’re looking for.

You might just need to listen carefully….

This is for the passion seekers. I was in the middle of writing another post, and then I read this. This is for those of us still asking the questions or wondering:

How do I know if this is really my passion?

Where do I look for my passion?

I’m not sure what I’m really passionate about.

Check this out.

“You might be thinking, “How do I know what I’m good at?” All you have to do is listen and learn. Listen to the environment and other people. Pay attention, because they’re trying to tell you what you’re good at all the time. It’s in you, but there’s also feedback—the world is trying to tell you who you are. There are signals. It’s all a big mirror of your own soul. If you feel wonderful when you read a sentence in a book and somehow get goose bumps, that’s the world trying to say, “That’s you!”

The Hands-Off Manager – Steve Chandler & Duane Black

The weird thing is, this entire book is giving me goose bumps.

Enjoy the weekend.

Emulate the Amish

I read an interesting post on BrandAutopsy this morning. John Moore reviewed the new business book Success Made Simple – An Inside Look At Why Amish Businesses Thrive.

As John says,”According to a recent study, less than 5% of Amish businesses fail within their first five years. That’s astounding considering 50% of (non-Amish) small businesses fail within their first five years.”

One of my favorite parts of John’s short review is the following statement about what makes the Amish so successful, because it’s something I’ve been harping on you about for months now….

The Amish Maintain a Learner’s Attitude

The Amish businessman is always seeking knowledge. Their learner’s attitude begins early in their business life. The Amish gain hands-on experience in their chosen trade before they start their own business. From there, the Amish will seek out mentor relationships with respected community business leaders to continue their business education. The successful Amish entrepreneur views every learning opportunity, including learning from competitors and customers, as vital sources of business knowledge.

It reminds me a lot of a great quote I read in a book the other day.

The reason why most people are so pathetic is that they will not take the time to develop and refine their skills.” ~ Stuart Wilde

I’ve heard it said in so many other ways…

Someone once remarked,

“How can you call yourself a _____ salesman, if you’ve never read any Zig Ziglar?” (insert any of the following before the word salesman: car, boat, carpet, furniture, ice cream, hot dog, life insurance, etc…)

I’d like to take that a step further.

How can we take your marketing skills seriously, if you’ve never read any Seth Godin?

How could we possibly hire you as our copywriter, to write and create our ads, if you’ve never studied Claude Hopkins, or Gary Halbert, or Dan Kennedy?

How could I possibly hire you as my “life coach” when you’ve never studied the works of Napoleon Hill?

How can you call yourself an investor when you’ve never read anything by Warren Buffet?

What would you add to the list?

I read another book recently where the author said,

“During my first business I read 7 business books and the business failed miserably. During my second business, I read over 700 books and the business was a huge success. It’s not hard to figure out what made the difference.

Be like the Amish and never stop learning. It’s clearly working for them.

How to Make 1 Billion Dollars

Interested in earning a billion dollars?

Let me give you a brief introduction to this post, and then I’ll share the secret to making one billion dollars.

The CEO of Zappos.com,Tony Hsieh’s new book, Delivering Happiness: A Path to Profits, Passion, and Purpose, comes out today. I had a chance to read an advanced copy last week.

Hsieh discovered his entrepreneurial drive at a very young age and continued to lean into his passion and work towards achieving ultimate success.

After reading of Hsieh’s early stints in the business world, we learn of his first major success during the dot-com boom. Hsieh co-founded, LinkExchange, which was later acquired by Microsoft for $265 Million.

This is where the book sparked my interest. It wasn’t that Hsieh had sold his first company, but rather it was that Tony realized he wasn’t happy.

As part of the deal with Microsoft, Hsieh was required to stay on as an employee for twelve months and then walk away from the deal 12 million dollars richer. He left after a month or so which meant he was walking away from millions of dollars. His reason? He wasn’t happy.

When I told my wife this story, she didn’t believe it. She said, “nobody would walk away from millions of dollars just for sitting around for a year.”

Tony chose happiness over profits and this laid the seeds for what was to come next.

It wouldn’t be the last time Tony would take a major risk with his money. For example, when Zappos was nearly broke and couldn’t find a single investor; Tony took EVERYTHING he had earned, and EVERYTHING he had acquired, even down to selling his apartment at a 40% discount, and bet it on Zappos.

I sent Tony a direct message on Twitter and asked, “Did you really bet the entire farm? Everything? Is that part really true?”

He responded, “pretty much yeah, but things worked out in the end :)

In July of 2009, Zappos was sold to Amazon for One Billion Dollars. Tony’s earnings from the sale were $214 million.

Buy the book. It’s out today, and it’s fantastic!

If you want to win a copy – leave a comment below, and I’ll pick someone at random to receive a free copy.

Without further ado…

How To Make One Billion Dollars in Five Steps.

(Things I learned from Tony Hsieh and his book “Delivering Happiness: A Path to Profits, Passion, and Purpose.”

Step 1:

  • Realize money cannot, and will not, deliver happiness…ever! (no matter how much you think it will)
  • The way you feel, think, and love now is the same way you will feel, think, and love when you have a lot of money. Sure, you can buy more stuff, but you won’t feel any differently.

Step 2:

  • Realize you will win and lose. If you never lose, you’ll never win big. Look at the long-term picture. Aim high.
  • Risk only what you can afford to lose.
  • Be prepared to lose it all.
  • And, as we’ve seen above, be prepared and have the balls to bet it all.

Step 3:

  • Have principles you’ll take to the grave. Understand that your business may change over time, but stick to your principles.
  • Don’t look for short-cuts. Cheaters will always lose – eventually.
  • Patience is a virtue and required for success. Stamina is required to win the game.
  • Look around at what everyone else is doing and then do the opposite. Don’t think just because everyone else is doing it, that’s what you should be doing too.

Step 4:

  • Never believe you’ve learned everything you need to know. Read books and learn from others. Read more – and then read some more after that.
  • Understand that everything you read is great, but if you never do anything with the knowledge, it’s worthless. Put what you’ve learned into action.
  • Success is largely determined by the people you surround yourself with. Choose your peers wisely.
  • Understand luck and don’t get too cocky. If you win a few times, realize you might have just gotten lucky.
  • Again, don’t get too cocky. There’s always someone better than you out there.

Step 5:

  • You’ve got to love what you’re doing.
  • One hundred percent happiness is the goal. If you’re not happy, don’t fool yourself. You get only one go around in this thing called life – happiness can’t be bought or purchased. Figure out the problem and fix it.

Embracing Customer Disloyalty

I heard Seth Godin mention this when I heard him speak last month in Toronto and I thought it was worth sharing with you.

Seth pointed us to coffee store owner and World Barista Champion, Gwilym Davies, who created the “dis-loyalty card.

You all know about loyalty cards. I’m sure any of us could open our wallets or purses and find a variety of them at any given moment.

“Visit us 10 times, and you’re 11th purchase will be free!”

Gwilm Davies flipped it. He said, “Here’s the deal. Go to our competitors, drink their coffee and come back and I’ll give you a free one.”

The catch is … , I know what you’re thinking. You’re probably thinking that Gwilm wanted to show how inferior his competitors products were to his own.

In reality, there wasn’t any negative intent to his actions at all.

He wasn’t trying to do any harm to his competitors. Instead, he was promoting them.

Gwilm wanted people to drink high quality coffee, plain and simple. He wanted his customers to support his competitors who also make a high quality product.

He’s basically saying, “If I was to buy a coffee, it would be from one of these eight places! Check em out!”

Gwilm loves coffee so much that he’s willing to give business away so that people don’t have to drink bad coffee. It’s brilliant.

We tend to focus too much energy on beating the living daylights out of our competition. We’ve been taught that business always has to be cut throat. “Business is  WAR!” they said. Yet, here’s an example that flips that traditional business mentality on it’s head.

I can see this same concept working in so many different industries.

Think of small town restaurants trying to do  battle against the easy and convenient fast food giants. They could come together and present a similar concept.

“Eat at all six of these local restaurants and you’ll be given a $25 gift card to use at one of the six locations.”

The gift card could be picked randomly so that all participating businesses get their share.

Just because the business schools and marketing textbooks like to show us the way things have been done for the past 50 years, doesn’t mean it’s the only way to do them now.

The original story can be found  here.

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What Should I Do with My Life?

Just a quick book review today.

The next book on the list of The 100 Best Business Books of All Time, that I’ve been reading from, is titled “What Should I Do with My Life?” by author Po Bronson.

Bronson.gifFunny… I go from being a reading maniac to taking almost two weeks to get through a book called “What Should I Do with My Life?

What does that tell ya about me?

Bronson found himself in a position many people find themselves in these days, unemployed and at a crossroads of  life. He was at a point in his own life when he was asking himself the same question, “What Should I Do with My Life?

Po decided that he would look for others who were asking or had asked that question, at some point in their lives, and share those stories with us.

Bronson interviewed over 900 people. The book provides the stories of about 50 of those people who were wondering what they should do with their lives.

The book is interesting because it’s a collection of the types of stories we hear about, but never believe could apply to us.

Stories like a PR executive, on the verge of doubling her salary, leaving her well-paid career to work outside and do low-paid landscaping.

Or a professor with tenure who decided to leave and pursue a new career in law, at 70 years old.

The book offers us both a glimpse and an understanding that we actually do have a choice in life to follow our passion, and a glimpse at those who actually took the plunge and followed it.

Bronson profiled about 50 different people in the book. What I enjoyed about the book is that not every story has a happy ending. It wasn’t always what you expected. Some people made the jump, but then realized it was just another step in the road. They had to keep looking.

It was a great book.

If you’re still wondering, “what should I do with my life?”, this is a great read. At the very least, it will show you that you’re not alone. Millions of us ponder the question at various stages in our lives. This book will give you a look at what happened when people tried to find the answer.

I recommend you read it.

The MBA Grad or the guy who read the book?

I read an amazing book the other day written by the guys over at 37Signals.com – Jason Fried and David Heinemeier Hansson. They had just released their eagerly anticipated book Rework.

I was anxiously awaiting the books release. So on launch day, I ordered a copy on my Kindle. I took a quick peak, which turned into reading a few pages, which then snowballed into reading the entire book in one sitting.

Rework represents the new rules of business from the guys who are walking the walk and not just writing books. The CEO, Jason Fried, started 37Signals as a small web development company back in 1999. As of today, the company has created  on-line tools such as Basecamp, Campfire, Highrise, and many others. 37Signals now has over three-million customers worldwide. Not such a small web development company anymore are they?

To me, this book solidifies many of the assumptions I’ve carried for a long time. Those spending time learning the concepts and theories in business school might be wasting their time. Learning in-depth concepts and theories maybe outdated and may not work as well anymore.

Mark Cuban’s quote represents that pretty clearly. He says,

“If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. A must read for every entrepreneur.”
-Mark Cuban, co-founder HDNet, owner of the Dallas Mavericks”

I tend to agree with Cuban here. So Mark, if you’re looking for someone…. drop me an email :-)

It’s a fast and enjoyable read, and I highly recommended it to anyone with an interest in working for themselves or starting a business.

I wanted to say it’s a great read for anyone with an interest in entrepreneurship, but David and Jason say, “enough with entrepreneurs!

They suggest we should retire that term immediatley. They say that the term entrepreneur is loaded with baggage and smells like a member’s-only club. They continue to say, “everyone should be encouraged to start his/her own business, not just some rare breed that self-identifies as an entrepreneur.

If you’ve ever wanted to start your own business, but you’re worried that you don’t have the business savvy of an MBA graduate, this just might be your ticket. This could be the tool that  provides you with more real-world applicable business knowledge than an MBA, and you can acquire it in just under two hours for about $10 bucks.

Buy it. It’s worth it.

The manual doesnt exist – Quit looking for it.

Many of my friends are  surprised when they find out that not only am I attempting to read 100 of the best business books of all time, but I’m also reading other material that isn’t on the list. I decided that the weekends would be free time where I could read whatever I wanted.

This weekend I finished Switch by Dan & Chip Heath. It was fantastic and I highly recommend it.

On Saturday night I started a second book which is blowing me out of the water. I find myself mesmerized by every word, sentence & paragraph. My typical fast read has turned into a slow and methodical journey that still has me hanging on to the edge of my seat.

The book I’m reading is The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World by Jacqueline Novogratz

I’ve only read about 60% of the book, but I have no doubts this will be one of my favorite reads of the year. I’m hooked.

Jacqueline’s story is the quintessential case-study of a linchpin in action. It’s no surprise that Seth has been pushing  us to read it.

What’s really struck a chord with me about Jacqueline’s journey is that not once did she ever have a map or a manual telling her what the next step was. Everything she experienced and learned was the result of taking steps into the dark unknown. Sometimes the road was extremely bumpy, sometime it was an utter failure, but she kept on moving.

Just like Joy, who we met yesterday,  nobody instructed Jacqueline on how to do it. She just did it.

I’ll review the book in-depth at a later date…But….

Being someone who’s sold information products in the past and has been  involved in the Internet Marketing niche or more specifically, the “how to make money” niche, it’s sad to see people constantly falling for the deception of the quick fix. I  feel apologetic  for any of my own contributions towards the search for a “manual.” I feel guilty for even slightly perpetuating that such a manual might exist, or that I’ve promoted products created by others that promised the manual.

People will spend thousands of dollars, even when the bank account is already overdrawn, on the promise of overnight riches and fast money.

The manual doesn’t exist, quit looking for it. The promise of a step-by-step manual in exchange for your money is a farce. Anyone who tells you it does actually exist, is lying to take your money. There’s no such thing as instant work-at-home riches, or wealth in your underwear with a few clicks of the mouse. It doesn’t exist.

As soon as you can accept this, you can do two things:

1) Put your wallet away, and stop stressing about missing out on the next super hyped-up thing (promising a map).

2) Start plotting your own course by taking steps into the unknown.

Read this book. It will change you.

The Fascinating thing about a Hogshead

Weird title?

One of the speakers at The Art Of Marketing conference, in Toronto, this past Tuesday, was Sally Hogshead. Her presentation was brilliant and amazingly executed. She’s one of those presenters who can keep the audience actively engaged, and she did it in one of the most unique ways I’ve ever seen – she offered shots of Jägermeister.

Photos by Sheila Goldgrab, www.leadership-gold.com

Sally was looking for “Jägermeister virgins.” Those are people who have never tasted the cult classic better known as “Jager”. Sally’s goal wasn’t to get the audience all ‘liquor’ed’ up in the hope that we might enjoy her presentation more, instead she was proving a point. Jägermeister is a brand that sells close to a 100 million bottles a year and most people don’t like it. In fact,  most people despise the taste of Jäger.

Since none of us like it, why the heck are we buying and drinking it at such an alarming rate? The reason we drink it is we’re fascinated by it –  hence the title of Sally’s new book “Fascinate.” (which I plan to read as soon as I can)

I can remember the rumors from back in High School, (all of which Sally mentioned) in ”It’s made of  Elk’s Blood,” “It’s got drugs in it,” etc. All of which are false by the way.

The real truth here is that this is the primary reason we continue to consume massive amounts of this stuff. Even though it tastes bad, we’re fascinated by it, and there is a trigger of fascination in play that’s influencing our decisions.

Sally says there are seven Triggers that are used to fascinate us and trigger a response or desired action from us, like buying something; Ta-da.

The seven triggers are:

  • Mystique – Jägger is made of Elk’s blood and contains hallucinogens – McDonald’s Secret Sauce – The KFC Secret Recipe – That’s mystique.
  • Power – We’re fascinated and influenced by people of power and control. Power is the ability to motivate but also create fear. To me, power is seen in the people and leaders who challenge the status quo. They rise up and say, “wait a minute, why do that when you could be doing this?” Everyone else is doing “that.” It’s the top film critic who motivates us to go see this movie over another. That is power.
  • Lust – The seduction of pleasure! I want that now! The giant big mac on the billboard, as the perfect hamburger, is almost irresistible and we can taste it.  The dipping of strawberries into oozing milk chocolate. That’s lust.
  • Alarm – “Only 20 copies left……Order now” “You’ve got to call in the next 90 minutes if you want all 743 knives for only three easy payments of $19.95.” That’s alarm.
  • Trust – Sally gave the example of Toyota for trust. Trust is the hardest trigger to use properly. The entire brand of Toyota for over 100 years was built using trust. Trust of quality, trust of safety, trust they were doing things right. Now it’s broken. That “was” trust.
  • Vice – Sally mentioned the story of Tiger and the temptation of the forbidden fruit. He  was obviously fascinated enough that he grabbed it, multiple times. We’re tempted by the vice trigger constantly, and that’s the reason we’re so fascinated by the Tiger saga. That’s  vice.
  • Prestige -  Think of expensive watches or fine champagne like Dom Perignon. Of course, it’s not just expensive and luxury items to create prestige. It’s also present when Lance Armstrong wins another race , or  when Visa runs comeback story ads during the Olympics.  Success – the finish line – the accomplishment. That’s prestige.

Everyone of us naturally use these triggers within our personalities. Sally has provided a test you can take to see which triggers you naturally use to trigger fascination. Take the “F-Test” now.

Thanks Sally for a great presentation!

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