Archive - May, 2010

What exactly is the Lizard Brain?

I’m pretty zonked today. We had a really busy and fun-filled weekend that consisted of a lot of traveling. We were constantly on the go from Friday afternoon until last night around 8pm when we finally got home.

I think my Lizard Brain pumped some iron during that time, because he’s strong today.

I talk about my Lizard Brain enough that I wanted to share this video explaining exactly what the Lizard Brain is.

I’ve got one. You’ve got one. The question is, how big and how strong is your Lizard Brain?

Thanks to Paul Durban for creating this video.

Does it sound familiar?

Long-Term Pain for Short-Term Gain

My workouts suck. They’re hard as hell. Sometimes they only last a few minutes. They scare me.

My wife knows the days when I haven’t had time to do my workout before we both get home in the evening. She can tell because I’m scared, nervous, and jittery.

Last night my workout took me only about eight minutes, but today my bones are aching.

I’ve written about my exercises before.

After running my first half marathon last September, I took a few months off from my daily fitness routine that I had been following for over a year. I think I gained about 10 pounds during my winter hibernation.

Within just over two months, I’ve been able to get back down to my pre-marathon weight and fitness level. I’m stronger and in better shape than ever before.

Accomplishing that was easy in one sense, but hard in another. There was an extreme amount of short-term pain associated with getting back into shape.

Short-term pain means actually starting my workouts and pushing myself.

It means skipping pizza, burgers, and beer on Friday nights.

It means bringing a healthy lunch to the office instead of eating out.

It’s short-term pain, but the gains in my health and general well-being are long-term.

But what about long-term pain for short-term gain?

This is the equivalent of slugging it out in a situation you’re not happy with in hopes of one day experiencing short-term gain. The relationship has been bad for years, but it’ll get better one day if I just stick it out, right? The boss treats you like crap and criticizes the work you do, but one day she’ll be nice and realize how important you are to the organization, right? Right???

If you’re dreadfully miserable in your work or your day-to-day duties, but the pay is good and you’ve been promised that by accepting the pain now, your life will get better later, was it really worth it?

I’d much rather experience some short-term pain now.

The short-term pain associated with taking risks and chances is hard because it’s scary. Of course, over the long run, a little bit of pain might actually be worth it.

I believe that we’ve been fooled into believing we’re actually engaged in short-term pain for long-term gain. We’ve been fooled into believing we have to slug it out because in the end, the good years are the long-term, worry-free retirement years awaiting us at the end of our careers.

Suck it up. Don’t ask questions. Work hard. Aim for retirement.

That’s all fine and dandy, if you’re lucky enough to maintain both your mental and physical health into those later years.

Spend a few minutes this weekend thinking about your situation and what cycle you’re in.

Think long term….even if it hurts like hell.

I’m Building an Ark.

My parents were on to something.

Being named Noah in 1980 meant my parents were on the cutting edge of coolness. The name was still largely reserved for the ultra-religious families, but it was starting to make the transition to the side of cool. The name hadn’t yet reached the ultra-mainstream popularity it has now.

My parents are religious people and I’m sure I was named Noah for religious reasons. I still think they were going for the coolness factor.

Growing up, I bore the brunt of all-things-religious jokes. Some people would call me Moses. People would constantly ask where the Ark was or if and when the flood was coming.

Anyone named Noah knows that the “Ark” jokes will never end.

Throughout my life, I’ve also received countless “Noah’s Ark” theme related gifts. I guess we like to associate people and their names with other people sharing the same name.

The funny thing is, the story of Noah’s Ark has always resonated with me personally.

And now, many years later, I’m actually building an Ark. Seriously, it’s true. And I’m working on my Ark as we speak.

Each day when I write this blog, I feel like I’m adding to the construction of my Ark. Cut a few boards, hammer a couple of nails, do a little work on the interior; it’s coming along rather nicely if I may say so myself.

The act of blogging for me is a personal one and part of my daily Ark construction duties. It’s been enlightening, over the past few months, to strike up a routine of blogging on a daily basis. It’s changed both my life, future outlook, and my mental clarity tremendously.

Don’t get me wrong, it’s often a struggle. Each day, the lizard rears his ugly head and I engage in a brief struggle. Usually, I can overcome. If I get the lizard pinned down, then sometimes I’ll write two or three posts in one sitting.

And even though I’ve suggested that the act of blogging is a personal one, it’s also become my primary outlet for sharing things I’ve wanted to say about business, marketing, and entrepreneurship. These are the three things I’m extremely passionate about.

As of just a few months ago, I maintained both a personal blog and my corporate business website. That was the website that shared all the types of services my company of one had to offer. The corporate site is now gone, and that website’s domain name has been forwarded to this one.

My business card used to carry the information about my corporate business and it’s more professional name. Now, my card simply contains my name, a link to this blog, and my phone number.

I’ve stopped worrying about the endless pursuit of making more and more cash and to focus more on doing work that’s important and things that matter. I’m working on creating products and information that will inspire both people and businesses to grow and make positive changes.

There’s not room for everyone on my Ark, but there’s room for a few, if you want to hitch a ride..

And, if you’re not ready to climb on to my Ark because you’re still unsure about my construction abilities and worried there might be leaks, then for heavens-sake, start building your own Ark ASAP.

Don’t end up extinct like the dinosaurs.

The real reason the dinosaurs became extinct.jpg

You or Them

There’s a local restaurant that my wife and I have been to twice now. Both times, my wife and I both thought that the owner/manager seemed to be a little rude.

Maybe it was just us. Who knows? Maybe she was just having a bad night the two times we were there. Either way, it was two bad experiences that left a sour taste in our mouths.

We decided to let it go.

But then at a recent get together with our friends, I overheard one mention a similar experience at the same restaurant. And then we heard the same thing from another couple.

3 for 3.

I wonder how many more are out there?

How fast could this word-of-mouth marketing be spreading?

Then there’s another local family restaurant we also enjoy eating it.

You walk in and you’re greeted like you’re a part of the family who’s returning home after a long time away! They miss you. It’s an amazing and genuine experience.

You’re not treated like a customer. Instead, you’re treated like a guest coming into their home. They remember you! They remember your favorite meal! They remember the little things!

The interesting thing is that I’ve never heard anyone say anything bad about this place. Yet the first place I mentioned is more expensive, has a nicer location, and is rumoured to have the “better” food.

Unfortunately, I think only one of these restaurants will survive.

The first restaurant seems to be interested in the nightly sales and how fast the tables can be flipped. Faster turnover = bigger profits.

The second restaurant wants to provide amazing service and a lasting and memorable experience.

They give 100% full, undivided attention to the people they’re there to serve. At least that’s the impression you’re left with.

They’ve created an atmosphere that’s much like their actual home. It’s a get together place for friends and family!

Which message would you rather have your business spreading?

The False Start

Maybe I’m being a bit naive. After all, I’m only 29 years old. However, I’m a firm believer that there’s a difference between “taking action” and “real action.”

People will spend months reading, writing, preparing, assembling, designing, planning, tweaking, changing, editing, fixing, upgrading, testing, prototyping, meeting etc etc.

We often hear that the key to success is taking action.

They do all of this, but they never actually ship. I’m guilty of that. I’ve done that. I’ve lost the battle many times. The practice of taking action becomes a form of real and intense procrastination.

Some say the hardest part is starting; and many will argue that if we’re engaged in the steps above, we’ve already won the hardest part of the battle because we’ve started. Action has been taken.

Sometimes, I’d agree. When I procrastinate starting a Crossfit workout, it’s because of the intense pain I know I’ll experience shortly. But when I start, I know I’ll finish.

The opposite is the false start. It’s the feeling of accomplishment that we’ve actually started! We believe we’re taking strides in the right direction.

It’s a lot like signing up for a gym membership and never going.

It’s the endless pursuit of perfection without actually ever shipping your product out the door.

It’s like saying you want to start a blog, and you move forward by spending months researching how to actually do it. If you just start, it can be done in seconds and you can learn as you go.

The false start is a lot like the hamster in a cage. The wheel is spinning, but the hamster isn’t going anywhere.

What YOU need to figure out is, have you’ve actually started, or are you just spinning your wheels?

P.S. June 14th is Linchpin Day worldwide! On June 14th, in hundreds (maybe thousands) of cities Worldwide, Linchpins will unite.

What is Linchpin Day? Read this..

Are you a Linchpin?

I’ll be organizing a local linchpin meetup in Windsor/Essex County. You can find details here.

If you’re interested in attending and meeting up, please mark a spot on the list. I’ll be blogging more about this over the next couple of weeks.

Teddy on “Getting In The Game”

Happy Monday!

Today is Victoria Day in Canada and I’m taking the day off to enjoy time with my wife and family, but I wanted to share a little something with you that I found over the weekend.

The other day I made a post about the importance of being “in the game.” Check it out if you missed it.

I stumbled onto this paragraph from Theodore Roosevelt. It reminds me a lot of the point I was trying to make. Teddy just has a way of saying it more eloquently.

It’s ALL about showing up and getting into the game.

These are words to live by.

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.

- Theodore Roosevelt”

via Howard Mann

What do you really do for a living?

The next time someone asks you the question, “what do you do for a living?”, really give it some thought, before you answer.

It’s easy to say what you think you should say, or what you’ve been taught to say.

“I’m a teacher.”

“I’m a foreman at the muffler factory.”

“I’m the manager at Pizza Hut.”

“I’m an accountant.”

I’ve talked about it before and decided I would start giving totally off-the-wall answers regarding my career, but then I got thinking about it again.

Think about it the next time you are asked the question, don’t answer so quickly.

I know we’ve all heard things like: “Work to live or live to work“? But what I’m wondering is, when did we actually replace living with the things we do (like work) most of the time,  so we can afford to attempt to actually live some of the time?

I don’t know the answer.

But I’m wondering, if we can change the way we answer it.

What do I actually do for a living?

I write this blog and hope to inspire change within one or more people. The rest of the time, I enjoy spending time with my wife, family, and friends. When time permits, I enjoy fly fishing, reading, cooking, and exercise. My wife and I love to travel. We look forward to various journeys around the globe. That’s just scratching the surface of what I do for a living.

What do you do for a living?

The customer is always…

Finish the sentence….

If you’ve ever worked in a business or owned a business, then chances are you’ve heard the phrase: “The customer is always right!”

But is it really true?

During a few of my earlier jobs in the restaurant industry years ago, we were governed by this mantra. We were taught that “usually,” and under most circumstances, the customer was always right. We were taught to say “yes” to customers questions and requests. Even if the answer was no, it was common practice to nod and do our best to ensure the customers’ wishes were granted. Bow down to the almighty demands of the customer.

For a long time, the customers held this power over our heads. The worst part about the secret was that the customer knew it, and they exploited it. This was, and still is, particularly true in the service industry.

Them: “You put cheese on my hamburger??? How dare you! I did not order cheese! You have not only ruined my night, but you’ve ruined the night for all of our guests. We will never return to this restaurant”

Us: “I am terribly sorry for this severe misunderstanding. I was extremely busy and must have written down cheese on the order. Please forgive me by accepting your meal on the house. We’d also like to treat you to this gigantic piece of rolo cake free-of-charge.”

If I never questioned any of the things I’ve learned over the years, I would assume that all businesses worked under the assumption that the customer is, in fact, always right. The fact is, it’s not true.

The customer is not always right nor is the customer always wrong.

I’m suggesting that the power has balanced  out and the best businesses and professionals understand this. Through the power of social media and the new tools available, the best businesses know that they can now seek out their true fans and true loyal customers. Many times, we’re also looking for you.

Tim Ferriss talks about the 80/20 rule or the Pareto Principle applied to his own business in The 4-Hour Workweek. Tim found that 80% of his problems were coming from 20% of his business. I’d be willing to bet that most businesses, with problematic customers, find similar results.  Tim didn’t just bow down to the pressure of his problem customers because they were always right, instead he fired them. Less money, but less headache and far less stress. Remember we talked about this a few weeks ago, when the lady had mistakenly told off my brother? Same thing. Wes decided less headache over some quick cash was the better decision.

I’m suggesting that, if you’re dealing with a customer or client, and you absolutely 100%  unequivocally know you are right about a given situation, you might need to lose that customer to gain a new one.

Of course, all of this comes at a risk to the business owner and the forfeit of profits.

Real Estate is an example that always comes to mind in this situation. Suppose I’m interested in hiring you as my real estate agent. I tell you I want to list and sell my house for $350,000, but you and I know (deep down) it’s only worth $200,000 and I say “please understand, I’m not budging on this amount”! Do you still take me on as a client? Do you still show up and run an open house on Sunday? Nail some signs in my front lawn?

Sadly, many do and would. A listing is a listing is a listing. A customer is a customer is a customer. And the customer is always right, right?

Really?

P.S. This doesn’t apply only to agreements and disagreements between business owners and customers either. It applies to your entire business and the message you’re spreading. If you’re like McDonald’s, and will serve the masses with no questions asked, why would I choose you over the next guy? It’s as simple as throwing all the names into a hat and blindly picking one out.

I’ll choose the businesses that stand for something and have a line they won’t cross any day of the week.

You’re not even in the game.

“It’s not whether you win or lose, it’s how you play the game.” ~ Grantland Rice

Remember that quote? I hate it. It’s not about winning or losing, it’s how we play the game. Hmm….

The reason I don’t like the quote is that most of the time we’re not even in the game to begin with.

When we skip a workout or we have the extra pizza, even though we’re trying to lose weight or get healthier, we’re not in the game.

When we say we want to start a blog, but don’t make the effort to write a few words, we’re not in the game.

When we talk about being unhappy in our current situation and make statements like “someday, I’m going to do things my way,” we’re not really in the game.

The list goes on and on…. We might say we’re in a lull. Perhaps we’d compare it to the seventh inning stretch. Wrong. You’re still outside the stadium looking for a ticket.

SO here’s how you play the game.

You jump right in and play to win. You put on your best equipment and give it all you’ve got.

Even if you’re writing a blog post about the game, at least you’re competing. :-)

When you start the workout, even though it hurts like hell and there’s an extreme amount of short term pain, congrats – we’ve got a game.

Sticking to your diet and fighting the temptations, or avoiding the smoke when you’re trying to quit; howdy, glad you showed up to the game.

I’m fascinated by the idea of the resistance and the lizard brain, because that’s the competition. They know that half the time you won’t even show up, but when you do, it’s game time!

And now what? Half the time the resistance wins! For some of us, the resistance is kicking our asses every single game. But you know what, we never just throw the game and let them win. It’s all about how we play it.

Get in the game.

Edit:

“It’s not whether you win or lose, it’s if you show up and play.” ~ Noah Fleming

Stupid Ideas?

Have you ever had a great idea? Have you ever told someone your idea, and they told you that your idea was stupid?

Maybe they looked at you like you were nuts. Maybe they thought you were a little bit of a weirdo. Maybe they told you to stop daydreaming and get back to work.

Jack Dorsey, the creator and co-founder of Twitter, had the idea for Twitter brewing in his head since he was 15-years old. When he first used the service, at a preliminary stage with his friends as test subjects, they were annoyed.

That’s great Jack, keep playing, but I’ve got work to do.

You can watch Jack talk about the idea and creation of Twitter below. One of the key points is that very early-on, he was able to move a very rough drawing of his idea out of his head and onto a piece of paper.

One of the very first blog posts I ever wrote was called “Why you shouldn’t start your own business!” Looking back, my writing and blog quality has come along way, but the idea is the same. There will always be an ample number of people telling you how stupid your ideas are.

Most people will disagree and tell you to get back to work. They’ll tell you it’s too risky or it’s the wrong time to start a business.

Is it ever the right time?

There have been so many other stupid ideas before yours. For example:

Apple will never be successful with the iPod.

Lots of people said, and still say, “Twitter is dumb. I don’t get it.”

Your friends that once said, “I’ll never carry a cell phone,” are probably texting you right now.

Your friends that once said, “I’ll never join Facebook” are probably posting their fifth album of vacation photos this week.

The point is this:

  • It will never be the right time.
  • Your ideas will always be stupid to some people.
  • Those same people will probably talk about you and your wacky ideas behind your back.

I say – “proceed.”

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