Archive - February, 2010

Getting “Getting Things Done” Done

Sometime, back in  2005, I realized my office was a total mess. I was trying to collect  all of my files for my accountant and it was a major pain in the butt. Stuff was everywhere. I had files and papers stuffed in every space I could find.

I couldn’t take it. I hopped in the car, drove 40 minutes to the closest book store and purchased a copy of David Allen’s Getting Things Done (GTD). Can you guess what happened next? Being a diligent procrastinator, I gave the  book a quick glance and then it hit my bookshelf only to gather a smooth layer of dust for the next 4 or so years!

Here we are in 2010 and I’m reading 100 of the best business books of all time. The other day I finally got “Getting Things Donedone. 95 Books to go!

Getting Things Done rightfully deserves its spot on the list of 100 best business books of all time. David Allen delivers a solid, concrete, fool-proof system that would allow anyone to make major changes to the way they organize and handle incoming and stress-inducing information.

This is a solid system. David lays it out, step-by-step, while appropriately pointing out the times you may need to make changes in your own system to make it work for you.

This isn’t so much a review because I highly recommend you read the book. There are thousands of summaries to be found online. I’m about eight years late getting on the GTD bandwagon.

Reading this book now makes me think about how beneficial implementing this system could be to children in our education system.

Imagine during the final year of High School that, instead of looking at who said this and who said that back in the 16th century, we taught our students the GTD system. The system is so easy to  understand that we’d be sending our kids into the world as little bad-ass productivity gurus.

Life skills.

The GTD Workflow

If I could implement even  half of what David is saying, it would totally change my life. And I will.

It could change your life as well. Here’s what I realized as the big takeaway from GTD. Sure it would help me clean my office, feel less stress looking at my task list, and keep my inbox tidy, but it would force me to do something far more important.

David explains the amazing relief you’ll experience when you’ve got a system in place that clears your mind of ALL  “to-do related stress.” It can be remarkable. It can be life changing.

Near the end of the book, David really pushes the question, “What’s the next action?” He explains how even just implementing this single question can have a remarkable effect on your life. I remember attending meetings at my 9-5 job in Windsor, Ontario, where we sat for two hours and left without a single defined action step. I’ve talked to others who attend meetings on a daily basis, never to define a “next action step.”

Defining a next action step is a critical component to your success.

Of course, with such a great system, there’s always a catch-22.

The catch  of stress-free productivity is that once you implement the GTD system and you’ve got nothing left on your plate, you’re going to have to ask the question (What’s the next action?) to the hardest person of all…

Yourself.

And if you don’t ask the question, guess where you are? You’re in The Waiting Place.

“Oh, the Places You’ll Go!”

Yesterday, I announced that I was planning on reading “100 of the best business books” by the end of the year.

I was surprised when I saw  Dr. Seuss’s “Oh, The Places You’ll Go!” on a list of books that contained titles like “The Essential Drucker” or “My Years with General Motors

I knew my wife would have a copy. She comes from a family of teachers and she too is a teacher. We have a few Borel Forest’s worth of children’s books and have no kids ourselves – yet.

As I read the familiar story, it all came back to me. How many graduations, keynote speeches, or business success conferences have used this story? The book has become the quintessential cliché of success!

The world is your oyster!……..  ”You’ve done it! You’ve finished school! Go and take over the world!” I’d be willing to guess this is the most common gift for graduating students on any level.

My wife was given her copy of the book when she graduated High School.

Oh, The Places You’ll Go!

Here’s my take on it:

This book is dark and scares the crap out of me. This book should scare the crap out of you!

Why? Because most of us are in the “The Waiting Place

“You can get so confused
that you’ll start in to race
down long wiggled roads at a break-necking pace
and grind on for miles across weirdish wild space,
headed, I fear, toward a most useless place.
The Waiting Place…

…for people just waiting.
Waiting for a train to go
or a bus to come, or a plane to go
or the mail to come, or the rain to go
or the phone to ring, or the snow to snow
or waiting around for a Yes or a No
or waiting for their hair to grow.
Everyone is just waiting.

Waiting for the fish to bite
or waiting for wind to fly a kite
or waiting around for Friday night
or waiting, perhaps, for their Uncle Jake
or a pot to boil, or a Better Break
or a string of pearls, or a pair of pants
or a wig with curls, or Another Chance.
Everyone is just waiting.”

If you’re waiting for the right time to call an old friend, or the right time to find a new career, or maybe you’re waiting for the right time to start that business you’ve been thinking about, or maybe you’re waiting for the phone to ring with a better job offer?

Then you’re in the The Waiting Place.

If you’re unhappy with your career and think that another day of 9-5 will drive you crazy, you’re in The Waiting Place.

The Waiting Place is safe and secure. The Waiting Place, for most of us, is daily life. Our society has made The Waiting Place the safest place to be. It’s the easiest place to be.

You live in The Waiting Place and then you die.

The one thing that struck me about the book is how the character, known as “you”, is always moving. He’s never waiting or relying on some external force to move him forward. There’s never a push from his parents or help from anyone. He’s ALWAYS moving  on his own two feet.

Even when he finds himself in The Waiting Place, it’s him and him alone who finds the exit. Nothing external will ever get you out of The Waiting Place.

Most of us have a choice right now as we are sitting in The Waiting Place.

Let’s be honest with ourselves about the “Places We’ll Go”  and admit that 98 and 3/4 percent of us are just waiting.

So what are you waiting for?

Now Reading: The 100 Best Business Books of All Time (literally)

I got turned on to a book a little while back that was written by Jack Covert and Todd Sattersten. The book is called ““The 100 Best Business Books of All Time”.

As I mentioned back in January, I’ve been reading like a maniac, but there was no real rhyme or reason to what I was reading. I would simply start browsing through Amazon, look for or pick books recommended by others, and go from there. But then I started thinking that following a roadmap, like the one Jack and Todd have provided, may make my reading a little more interesting.

I’ve decided to set a goal and read all of Jack and Todd’s 100 recommended books between now and the end of the year. I sent Jack and Todd an email to let them know of my intentions. A nice little blog post showed up on 800ceoread (Jack’s company) about my endeavor. You can read that here.

I’ve set up a group page on Shelfari where anyone can join the group and take part in reading some of these books. Shelfari is a great social networking site for people who love to read. It took me a bit of time to add all the books to the Shelfari group page. You can check it out on here. I urge you to join the group and take part. If you’re not interested in taking part but you enjoy reading, join Shelfari and connect with me as a friend on there. I want to see what you’re reading regardless.

Jack and Todd have broken down “The 100 Best Business Books of All Time“  into the following categories.

  • You
    Improving your life, your person and your strengths.
  • Leadership
    Inspiration. Challenge. Courage. Change.
  • Strategy
    Eight organizational blueprints from which to draft your own.
  • Sales and Marketing
    Approaches and pitfalls in the ongoing process of creating customers.
  • Rules and Scorekeeping
    The all-important numbers behind the game.
  • Management
    Guiding and directing the people around you.
  • Biographies
    Seven lives. Unlimited lessons.
  • Entrepreneurship
    Seven guides to the passion and practicality necessary for any new venture.
  • Narratives
    Six industry tales of both fortune and failure.
  • Innovation & Creativity
    Insight into the process of developing new ideas.
  • Big Ideas
    The future of business books lies here.
  • Takeaways
    What everyone is looking for.

You can see the full list of the top 100 books here. Thankfully I’ve already read a few of them.

I’m honestly not sure if I can read them all between now and December 31st, but I’ll try my hardest.

What are you currently reading and why?

You’ve Got Great Ideas

Everyone has great ideas. A lot of my ideas come to me as I’m trying to fall asleep. I seem to be able to really think and concentrate on my ideas during that time.

The problem is, most of us rarely do anything with those ideas.

Back in 2006, my buddy Dane Morgan had an idea for a site called “Songversations.” Dane’s idea was to encourage conversation through the use of music lyrics. Dane didn’t want the idea and was giving it away.

The idea is to encourage conversations between the users with a little twist. They are supposed to post their comments to one another in song lyrics. I call the site concept “songversations” (and at the time of this writing songversations.com is unregistered).

I loved the name, and Dane’s idea was enough of a whack on the head for me to further develop his idea. With Dane’s blessing, I purchased the domain name “songversations.com

My idea was a little different, though. My idea was to post a new song everyday. You could preview or listen to the song, purchase the song, read the lyrics, watch a video… etc etc.

We would choose songs based on new releases, or historical moments (Michael Jackson’s death, Elvis’s Birthday) etc.

I believed that the site could have been monetized with options to purchase  the songs from  iTunes, or the labels and artists could sponsor the songversation of the day.

After listening to the song, previewing a video, or reading the lyrics, you could get involved in single threaded discussion regarding the song.

  • How do the lyrics make you feel?
  • What do you love about the song?
  • What do you hate about the song?
  • How does the music make you feel inside?
  • What does it remind you of?

My idea was to create a new way for people to connect with the music and as a result discover more music. Maybe it’s like twitter solely focused on music.

As the site developed, people would be able to begin their own songversations or engage in a random songversations and discover new music.

Like many ideas, I’ve owned the domain names for a few years and never done anything with them. I’ve learned now, though, it was my fear of failure or fear of my idea being considered stupid that I never did anything with it.

The term songversation (as of 2008) is now listed in the Urban Dictionary.

Looking back on this idea now, I still think it could work. Anyone want my idea?

Share a great idea you have and never did anything with.

Pass The Mustard

In one of my latest posts I mentioned that if I had inspired even one person to do something outside their comfort zone then I would be a happy camper.

Little did I know, that person would be mother. I found out that this week that she had started her own blog called “The Mustard Chronicles.

A friend on Twitter summed it up nicely by saying,  “your mom wanting to blog – the ultimate compliment to you.

I’m honored and thrilled if I have helped inspire her.

Maybe it’s the fact she’s my mother that I find her first few posts rather funny? Maybe it’s because I know the voice behind the words so well? Either way, I think a blog is a great way to use your voice and express yourself.

Should you start a blog? Maybe.

Does it matter if anyone is listening or not? I would say “no.”

The best listener when you start is your first one. When you have one, then it’s time to find the second. Far too often we get caught up  looking for the “quick fix.” We want lots of traffic, big email lists and large subscriber numbers.

We want to know people are listening and we’re not just wasting our own time.

But this is the wrong approach. Focus on finding the first follower and if you’re doing something remarkable the rest will follow. If you’ve got something that you want to say, then there’s a good chance someone in the world is willing to listen.

Check out TheMustardChronicles.com and let her know what you think.

3 Steps To Being a Great Marketer in 2010

Remember last week when I talked about “The Art of Marketing” conference in Toronto?

Mitch Joel, author of the new book Six Pixels of Separation, and also one of the top 100 on-line marketers in the world, announced on his blog he was going to have a contest.  Mitch said he would give away two tickets to the event and two signed copies of his new book. Mitch is also one of the speakers at this amazing event.

The rules of his contest were simple:

To win this pair of tickets and the free books, all you have to do is leave a comment below with your thoughts on what it takes to be a great Marketer in 2010. I’ll choose one winner who really exemplifies passion on February 16th

I have my own ideas on what it takes to be a great marketer in 2010, so I figured, I’ll enter the contest.

What did I have to lose, besides a few minutes of my time?

As it turns out, my answer exemplified the passion they were looking for because yesterday, I got an email from Mitch telling  me that I had won. My response had been chosen.

Here’s what I said (I’ve cleaned it up a bit since my original response was a tad messy….I was writing  in a bit of a rush as I went out the door)

3 Steps To Being a Great Marketer in 2010

Here’s what it takes to be a great marketer in 2010.

A great marketer….

  • “cares” instead of  “sells”.

Old marketers will teach you tricks like how to write clever sales copy or how to write a proper headline.

A great marketer, in 2010, is able to spread this exuberance and touch people through the art of caring.

A great marketer realizes, in 2010, that a genuine fan of one is greater than a thousand drones and a 0.03% conversion rate.

Great marketers now give a crap.

A great marketer….

No longer does “fake-it till you make-it” work.

2010 is about honesty and transparency. A great marketer doesn’t take on the client who doesn’t believe in this. It’s not only about the pay. Great marketers, in 2010, understand the importance of social responsibilities.

Social responsibility, within your marketing efforts, is  equally as important as being socially responsible towards the environment.

There is no in-between. You either litter or you don’t. You either give a crap or you don’t.

There is no toeing the line.

A great marketer, in 2010, is socially responsible for all his/her actions.

A great marketer, in 2010, understands that all marketing is done for the good of the people (even if it’s one person) and not the almighty dollar.

The dollars will follow those who do the greatest good.

A great marketer….

  • (and most importantly)  has giant balls. (yes ladies, you too)

A great marketer, in 2010, takes chances while still maintaining an intense social responsibility for all her/her actions. A great marketer doesn’t sit in the slow lane or drive in the middle of the road. A great marketer doesn’t colour within the lines. A great marketer, in 2010, takes chances and has giant balls. The marketer understands that  multiple failures is the only option for great marketing.

The questions is, do you have the balls and are they enough?

That’s it. That was my answer. Hope you like it.

I’ll review Joel’s book after I receive my copy.

To find out more about Mitch Joel check out:

His Website: TwistImage.com
Twitter: twitter.com/Mitchjoel
Wikipedia: Mitch Joel


Sit Down and Shut Up: Become a Robot

I read a quote from Hugh MacLeod on GapingVoid.com, where he said,

“Everyone is born creative, everyone is given a box of crayons in kindergarten.”

I agree. Yet somewhere along the way, most of us seem to lose that creative spark.

Who’s to blame?

Do we blame schools and education? Do we blame our parents? Our Teachers? Society itself?

Eventually, most of us were told to put the crayons down. In kindergarten, we were given the crayons and told to be creative and express ourselves. They said, “colour outside the lines, it’s perfectly acceptable!” They shouted, “be free young one, and express your creativity!”

http://www.flickr.com/photos/moriza/53283937/

A few years later we were told that crayons were childish, and we were big kids now. Big kids don’t play with crayons.

We were told that going outside the lines wasn’t acceptable anymore. Big boys and big girls stay inside the lines.

Then things got a little nuts. We were told to put our heads down, shut the hell up, and study hard for the next twenty-some years.

We were told that the only route to security and happiness in life was to stay inside the lines. We were told we had to follow the status quo.

And what else did the status quo say?

  • It said that understanding the difference between a stratified sample and a random sample was more important than creative expression.
  • It said that knowing the difference between a parallelogram, trapezoid, and rhombus, was worth six weeks of our lives.

I’ve been out of school for a while now, and I’m still waiting for the moment either of those skills are required.

Were we tricked?

This was the start of it.

When we were told it was no longer acceptable to colour outside the lines, the indoctrination had already begun. Conforming meant staying inside the lines.

Smart kids; good kids; well-behaved kids, coloured inside the lines.
Smart kids became robots.

Today, the most successful people I know are the ones who could never colour inside the lines.

The thing I’m starting to realize is this, it wasn’t because they were too dumb or not smart enough, it was because they were already challenging the system.

The power of the “staying inside the lines” metaphor and the impact it’s having on all of our lives is huge! We’re only starting to see the ramifications of it now.

The system is no longer rewarding the people who stayed inside the lines and shut-up without a fight. Instead, the system is backfiring! We’re seeing our friends lose their jobs and being laid off. We’re seeing people lose their pensions, (the one promise of security and safety for years of colouring within the lines).

It’s a pretty grim situation, especially if you’ve stayed inside the lines your whole life.

However, there is good news for all of us! “It’s never too late to pick up a box of crayons.”

I Tame Wild Buffalo For a Living

If there’s a single question that I hate more than anything else it’s,  “what do you do for a living?”

I guess it’s interesting to know, or maybe we’re just looking to break the ice and have something to talk about.

However, from now on, I’m going to say “I tame wild buffalo.” I mean really, what could be more interesting than that?

  • If you say you’re an artist, they’ll respond by saying “oh that’s cool.” And then they’ll probably talk about you behind your back and wonder how you could ever afford to pay your mortgage.
  • If you say you’re an accountant, you’ll get called a bean- counter.
  • If you say you’re a teacher, many will immediately feel anger and resentment toward you because you enjoy the summer by lounging around a swimming pool.

When I sat down to think about what really bugged me about the question, it was how willing are we to give up our real identities to what we do to make money. So why not just say something that makes you sound more interesting?

I just got new business cards and the card says: marketer | entrepreneur | dreamer

I’m a big dreamer. I probably should have left marketer and entrepreneur off the card completely.

My next batch of business cards will say starving artist or maybe aspiring linchpin. I’m not an artist in the sense you’re thinking. I can’t  paint worth diddly squat, but I’ve got goals  to make sure every day counts by doing work that matters. That’s the definition of an artist.

I’m not willing to give up an irreplaceable day of my life in exchange for a paycheck. No way.

Everything I do from here on out has to matter. This blog post has to matter. If it sparks any sort of positive feeling in you, then I’ve accomplished my goal.

I hope you do the same…. Make it count.

The Billboard From Hell

Picture this:

It’s 7:00 AM and your car is frozen solid. You can only see through the  2-inch hole that you carved out of your icy frozen window. You could make a pizza with all your eye crust, you’re that tired.

You’re coming around the corner and trying to roll down your frozen window so you’re ready to order. It’s stuck. So you decide, “no problem, I’ll just open the door and stick my head out like a golden retriever to place my order.”

When suddenly there it is….

It’s everything you’ve ever wanted!!! Yippee!

25 different advertisements shining through that two-inch submarine hole. You look quick because you’ve only got about 6 seconds before you either have to order, or, you slam your car into the monstrosity of a car ahead of you. They were equally as mesmerized.

And then you wake up and realize it wasn’t a dream.

I call this the billboard from hell.

To see the billboard from hell you’ll need to be visiting my local Tim Horton’s  drive-thru for your daily caffeine fix.

For some of these small businesses, this is it. This is marketing. This is where the entire monthly advertising budget is used up.

This is not marketing. This is a clusterbomb of crap plastered on some more crappy plywood.

A friend of mine once called and inquired about the rates to advertise on the billboard from hell. It was something ludicrous like $180 bucks a month.

I wonder if the bottom ads only have to pay half price since they’re half covered by a four foot snow drift?

Who’s the winner here? It’s certainly not the advertiser. Sure, it’s a high traffic location there’s no doubt about that. But the real winner is the guy who nailed up the crappy plywood.

Here’s my advice to every one of these businesses. Take that money next month and do something risky for your business.

I guarantee you’ll get better results.

So what’s risky?

Risky is something that makes you feel uneasy.

Risky is outside your normal comfort zone.

Risky is not just plastering up a 1×1 foot ad on the most distracting billboard you can find and hoping for the best.

If it makes you want to vomit tuna sandwiches, or you’re worried you’ll be laughed at, you’re on the right track.

If you’re an advertiser on the billboard from hell and you want some help figuring out something that’s risky, shoot me an email.

Leadership Lessons – Creating a Movement

Have you seen the video of the guy at the outdoor festival who’s dancing like a nut and within minutes has hundreds of people dancing with him?

It’s an awesome video that made the viral rounds a while back. I’m sure you saw it.

Derek Sivers explains that there is more here than meets the eye. He says that what we’re actually seeing is a lesson in leadership. We’re witnessing the creation of a movement from start to finish. And we’re witnessing the Tipping Point in action.

Not to mention it’s a really fun video.

Make sure to watch and listen to the whole thing as the most important part of Derek’s message comes at the end.

(Derek’s original post can be found here)

“When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.” ~ Derek Sivers

Do you know a nut doing something great?

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